Crisis plan development

Designing your strategy 

Your crisis plan is the core of an effective crisis management program, providing critical structure and guidance when an unplanned event strikes. 

Effective crisis plan development includes:

  • Articulating scenarios that rise to crisis level and how to assess the impact

  • Defining how incidents are escalated: from where, to whom, through what channels

  • Providing clear delineation of who’s involved in the response, expectations for those roles, and guidance for working together

  • Identifying key actions to consider and who’s responsible for those actions

56% of organisations had a crisis response plan in place prior to the pandemic.

Source: PwC’s Global Crisis Survey 2021

Critical guidance when crisis strikes

Enterprise-wide disruptions provide an opportunity to review and refine your existing plans and to incorporate learnings and feedback from stakeholders. 

And “peace time” is the ideal time to prepare for crisis.

In the process of developing your crisis plan, you’ll gain:

  • A dynamic, agile and crisis-agnostic tactical guide to mitigate negative effects

  • Clarity regarding consistent processes, responsibilities and tools

  • An important component of continuous improvement and building resilience

We’ve refined our approach to crisis response through decades of supporting businesses, applying lessons learned and continually enhancing our tools and frameworks. 

Working side-by-side with our team to craft your response plan, your organisation will be prepared to mobilise, stabilise and strategise — and emerge stronger.

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Kristin  Rivera

Kristin Rivera

Partner, Global Leader, Forensics & Crisis, PwC United States

Melanie Butler

Melanie Butler

Partner, UK Territory Crisis Leader, PwC United Kingdom

Dave Stainback

Dave Stainback

Principal, US Territory Crisis Leader, PwC United States

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