
Global Tax Controversy and Dispute Resolution Survey
PwC’s Global Tax Controversy Survey delves into the increasing frequency and intensity of tax inquiries and disputes faced by taxpayers worldwide.
Companies seeking to reinvent business models or launch new strategic initiatives almost always benefit when tax executives are looped in early on. But the findings from PwC’s inaugural Global Reframing Tax Survey, which drew responses from more than 1,200 executives in 47 countries, shows that many tax functions are focused elsewhere—stretched to capacity by regulatory shifts, compliance obligations and a deluge of data.
Those skill shortages could hinder business model reinvention. Previous PwC research shows that when tax functions are involved in strategic initiatives at the front end, overall outcomes are better. Working through the tax implications of new ventures reduces the likelihood of disputes with tax authorities and can increase profits by two to ten percentage points.
The skills gap is especially urgent in AI and other advanced technologies that can help improve tax processes, increase efficiency, and rewire functions and tasks—provided that companies and finance teams have the skills in place to capitalise on. In the survey, 56% of respondents reported seeing benefits from the use of GenAI, and more than 80% expect GenAI to transform tax planning and strategy in the next three years.
Here’s how tax functions can close the skills gap and better support business model reinvention and other strategic initiatives.
By putting the right skills in place, leaders can ensure that tax is an inherent part of business model reinvention—right from the start.
PwC’s Global Tax Controversy Survey delves into the increasing frequency and intensity of tax inquiries and disputes faced by taxpayers worldwide.
Compliance is the backbone of reporting on purpose. Explore how AI could revolutionise the tax function to help build trust with stakeholders.
Global corporations are faced with growing and disjointed data. What can the tax function do to become a strategic driver of business value?
Teresa Owusu-Adjei
Clients and Markets Leader, Global Tax and Legal Services, PwC United Kingdom
Tel: +44 (0)7738 310500