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“The top 20% of companies today,” says PwC’s Julien Courbe in this video, “do 13 times better than their industry peers, based on the combination of profit margin and revenue growth.” How do these outperforming businesses capture such a big performance premium? There’s no secret sauce, Courbe says. Rather, the top performers have made mutually reinforcing changes to their business and operating models, and the technology supporting them. Watch to learn more.