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PwC and TED
As a global strategic partner of TED in 2024, we’re working together to ask fearless questions about the future and potential of AI.
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The Fearless Future: 2025 Global AI Jobs Barometer
Revenue growth in AI-exposed industries has accelerated sharply since 2022, the year that the launch of ChatGPT 3.5 awakened the world to AI's power. Since then, as companies have raced to leverage this technology, the value created in industries best positioned to use AI has skyrocketed.
That’s clearly great for businesses, but how is this rapid transformation affecting jobs?
To find out, PwC analysed AI’s impact on both augmentable jobs (jobs that contain many tasks in which AI can enhance or support human judgment and expertise), and automatable jobs (jobs that contain many tasks that can be autonomously completed by AI).
Industries more exposed to AI have 3x higher growth in revenue per employee
AI can make workers more productive and enable them to create more value. Since 2022 when awareness of AI's power surged, revenue growth in industries best positioned to adopt AI has nearly quadrupled. This suggests that investments in AI are paying off. AI's promise is proving to be real, and we are still only in the early days of AI adoption.
Wages are rising 2x faster in the most AI-exposed industries
AI is making workers more valuable, with wages rising twice as quickly in those industries most exposed to AI compared to those least exposed. Indeed we found that wages are rising for AI-powered workers even in the most highly automatable roles, suggesting that concerns that AI is devaluing automatable roles in the aggregate may be misplaced.
Skills for AI-exposed jobs are changing 66% faster than for other jobs: more than 2.5x faster than last year
The AI-driven skills earthquake is accelerating. AI is redefining roles faster and faster and creating rapid change in the skills required to succeed in AI-powered jobs. Workers must demonstrate that they have the skills to succeed in an AI era.
Workers with AI skills command a 56% wage premium: up from 25% last year
The value that AI-powered workers bring is apparent in the wage premium for workers with AI skills like prompt engineering. We compared the wages of workers in a given occupation who differ only on whether they have AI skills. We found that on average, the wages of workers with AI skills were significantly higher. What’s more, every industry we analysed pays wage premiums for AI skills.
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