2-5 March 2026 | Barcelona, Spain
PwC is proud to join Mobile World Congress, bringing our expertise to the forefront of innovation and connectivity. We're excited to collaborate with industry leaders, alliance partners and tech innovators to shape the future of technology and business transformation.
The way we live and work is changing. It’s time to look for growth in new places.
It’s time to explore new domains of growth—markets where companies work across sector boundaries to meet fundamental human needs. Like how we feed and care for ourselves, move, make and build things, and how we fuel and power it all.
Join us on the ground at Mobile World Congress for multi-sector insights focusing on the most critical challenges facing the innovators and pioneers of today. Learn more on about how these domains will form and grow. And discover how to unlock opportunity and build for what’s next.
*Additional sessions coming soon
As the world confronts medical challenges, a value-rich Care domain centered on caring for humans is emerging, where AI, science and cross-sector collaboration enable effective, affordable, preventative and personalised care at scale.
“With the demographic shifts that are driving a significant increase and demand for care services, we are requiring a multiplicity of players leaning into this challenge. We see a huge role that technology and retail and hospitality and financial services and other industries are playing in this reconfigured domain.”
As technology becomes foundational to all industries, the Connect and Compute domain is emerging as a value-rich space where advances in AI, semiconductors, cloud and edge computing, and next-generation networks converge. These capabilities form the digital infrastructure that enables cross-sector collaboration and powers tomorrow’s economy.
“This new era presents tremendous opportunity not only for telcos but also for hyperscale data-center providers and big tech to rethink—and elevate—the value of what it means to provide a utility.”
In the Fourth Industrial Revolution, manufacturers are teaming with tech players to build agile, sustainable operations—from predictive maintenance and automated scheduling to closed-loop materials and function as a service. First movers can capture outsized value as the Make domain scales toward roughly a quarter of global output by 2035.
“Manufacturing has always been driven by changes in customer demand. Now, how we make is becoming much more of an ecosystem of value chains that are customer-centric.”
Governments are evolving from service providers to catalysts, convening cross-sector partnerships and building the standards and infrastructure that let other domains move faster—from resilient housing to smarter cities and AI enabled public services. The Govern and Serve domain is projected to contribute $17.42tn to global GDP by 2035, with upside as collaboration and responsible technology scale.
“To maintain high quality services and free up resources to invest in new value pools, governments need to boost their own productivity, with digital transformation playing an obvious role.”
The energy system is rapidly evolving—from fossil fuel-based chains to a flexible mix that electrifies more end uses, stores power in molecules like hydrogen, and applies AI and analytics to balance supply and demand. Leaders who build smart, resilient networks and scalable low-carbon offerings will be best positioned to capture the Fuel and Power opportunity over the next decade.
"There is a massive need for data centers and for that you need investments in power infrastructure and in how you fuel these, and we see the tech giants actually making up alliances with energy companies to grow that capacity."
As mobility transforms through AI, electrification and new partnerships, a fast-growing domain is emerging around how people and goods move. Businesses that embrace this shift will be best positioned to capture the opportunities ahead.
“Electrification of the vehicle is such a fundamental change that enables a lot of other changes in mobility. The only way to master this is for a new ecosystem to form.”
Joe Atkinson
Global Chief AI Officer for the PwC Network of Firms, PwC United States
Tel: +1 215-704-0372