Is Europe ready for Integrated Resort Casinos?

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The IRC acronym first surfaced in 2010 to describe Marina Bay Sands and Resorts World Sentosa in Singapore, but the basic theory behind an Integrated Resort Casino goes back at least to the early 90s, to glitzy landmark developments like the MGM Grand in Las Vegas.

Key features of an  Integrated Resort Casino include:

  • Integration’ of one or more major casinos and gambling operations with hotels and other leisure and entertainment facilities, from sports, to shopping, to conference facilities, night-life, and even theme parks.
  • Broad appeal of IRCs to gamers and non-gamers, locals and foreign tourists, and within this to high-spending VIPs.
  • And last, but by no means least, sheer scale. Integrated resort casinos are huge operations in every sense: huge physical sites, huge numbers of gaming tables, huge upfront investment costs, and potentially huge tax revenue and job creation.

The centre of gravity for such developments is now definitely in Asia, with other areas being explored including Australia, Brazil, and US states such as New York and Massachusetts. But could such a model be implemented in Europe? In this report we examine how IRCs have evolved, take a look at where the market is, and outline the advantages and the challenges, both for host governments, and potential operators and investors, based on the experience in other parts of the world.

Contact us

David Trunkfield

UK Hospitality & Leisure Leader, Partner, PwC United Kingdom

Tel: +44 (0) 7764 235 446

Mark Jordan

Partner, Assurance

Tel: +44 207 804 7196

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