Powerful forces are reshaping the banking industry, creating an imperative for change. Banks need to choose what posture they want to adopt - to lead the change, to follow fast, or to manage for the present. Whatever their chosen strategy, leading banks will need to balance execution against 6 critical priorities and have a clear sense of the posture they wish to adopt. However, each of them is important, and success will come from a balanced execution across these priorities – and a balance of tactical initiatives and longer-term programs, all coming together as an integrated whole.
61% of bankers say a customer-centric business model is "very important"
Powerful forces are reshaping the banking industry, creating an imperative for change.
More than half of senior executives of global banks considered the arrival of new entrants from outside the sector to be the main threat to traditional banking business.
PwC US and EMEA banking and capital markets advisory leader, John Garvey, featured on CNBC discussing potential implications of the European Central Bank’s asset-quality review initiative.
The key objective of the research was to gauge the opinions of senior banking leaders on the possible future shape of the banking industry around six themes - advanced analytics, customer centricity, open innovation, simplification, optimized distribution & regulatory enterprise integration. A total of 560 completed surveys were achieved with broad C-suite level respondents from global, regional, national and community banks across 17 markets with a turnover of US$50 million plus.