Asia Pacific is the only region in the world where print circulation units are growing, and is expected to do so for years to come. Rising literacy rates and economic standards, especially in the large markets of India and China, are creating a thirst for information. The average daily print circulation is expected to grow from 385.2mn copies a day in 2016 to 414.7mn in 2021.
The global newspaper industry is familiar with ongoing marginal shrinkage over the past years. But forecasts for that shrinkage are increasing as the rate of decline begins to exceed expectations. New trends and insights include a worsening of the outlook in established markets. Globally, total newspaper advertising revenue is on course to lose about US$23.8bn in between 2012 and 2021.