For cities across the world, data-driven urban planning is opening up previously unthought-of opportunities for optimising development projects. And PwC is in the forefront of this transformation.
A team from PwC Poland and PwC Georgia present the Tbilisi development project to the Prime Minister of Georgia, Giorgi Kvirikashvili, as well as the Prime Minister, government officials and city hall officials.
“This is one of our most important projects for the future. Optimising the development projects in the area while maintaining the focus on leisure activities will make it highly attractive."
The project was inspired by the government of Georgia’s drive to make Tbilisi “the best it can be.” As part of this, the government decided to look at developing under-utilised areas of the city – and the Tbilisi Sea area was a natural choice, as a large area with massive potential for developments to benefit the local community and the city as a whole. For help in making the most of the opportunities, the government turned to PwC.
A team from PwC Georgia began developing an initial vision for the Tbilisi Sea area in August 2016. The team approached the project carefully, combining a commercial perspective with a deep recognition of its vital importance to citizens. To supplement its own detailed local knowledge with leading technological knowhow, PwC Georgia teamed up with data analytics colleagues from PwC Poland.
Analysts from PwC Poland's GeoAnalytics team hit the ground running, combining hundreds of data components to pinpoint the optimal location of new tourist, hospitality, sporting and retail facilities. The team then used the data components to create a 3D map, including public transport, roads, a demographic profile, an infrastructure map and natural features such as the coastline. A model was also created for every individual development.
This work enabled PwC to create a comprehensive masterplan covering the construction of dozens of different initiatives across the Tbilisi Sea area, all with minimal environmental impact and offering a reasonable rate of return to investors.
Following the client’s acceptance of the masterplan, its implementation is planned by the 2017 year end, with a completion period of 10 years.
The Tbilisi masterplan project breaks new ground in a number of ways. As well as being the first of its type in Central and Eastern Europe, it is also unique in combining an architectural perspective with large scale data analysis and financial modelling. The resulting benefits for Tbilisi will also set it apart.