Technology executive connections: The underlying data

Respondents' answers to the survey questions are illustrated in the following figures. Please note that not all answers add up to 100% because of rounding or because respondents were able to provide multiple answers.


Predictions for the future

 
See which functions tech executives are considering moving away from headquarters and where in the world they want to do business.
  • Given current economic conditions, will elements of the following business activities and operations be spread out over more or fewer countries in a year's time?
  • Excluding the BRIC countries (Brazil, Russia, India, China), which three emerging markets offer the most potential for your business?

Effect of the downturn

 
Learn how the downturn altered tech companies' globalisation strategies, goals and activities.
  • Has the downturn made the BRIC countries (Brazil, Russia, India, China) and other emerging markets more important to your organisation as a potential future market, as a current market, or as a source of low-cost inputs?
  • How has your globalisation strategy shifted since the downturn?
  • What did your company see as the main reasons for increasing its level of globalisation before the current downturn, and what would it see as the biggest advantages today?
  • What would you say were the greatest barriers to globalisation at your company before the current downturn, compared with today?
  • Has the current economic climate made your company more or less likely to enter into the following types of arrangements in foreign markets?
  • How has the level of cross-border and domestic consolidation within your sector changed as a result of the current economic difficulties?

Globalisation in your company

 
Discover how tech executives compare their performance to their peers and the factors they consider when determining their globalisation strategy and activities.
  • How does your company's performance compare with that of peers in the following areas?
  • How much consideration are the following given when making decisions about increasing activity in countries?
  • With regard to the following, have cost concerns led your company to restructure at the global, company-wide level in the past 12 months?
  • Do you agree or disagree with the following?

Profile of the survey respondents

 
View demographic data such as company revenues, location, sector and respondents' titles.
  • Which of the following best describes your title?
  • What are your main functional roles? Choose no more than three.
  • What type of company do you work for?
  • What are your organisation's global annual revenues in US dollars?
  • In which region are you personally based?
  • Please provide your personal tenure in the following categories.

 
 

1. Given current economic conditions, will elements of the following business activities and operations be spread out over more or fewer countries in a year's time?

2. Excluding the BRIC countries (Brazil, Russia, India, China), which three emerging markets offer the most potential for your business?

3. Has the downturn made the BRIC countries (Brazil, Russia, India, China) and other emerging markets more important to your organisation as a potential future market, as a current market, or as a source of low-cost inputs?

4. How has your globalisation strategy shifted since the downturn?

5. How does your company’s performance compare with that of peers in the following areas?

6. What did your company see as the main reasons for increasing its level of globalisation before the current downturn, and what would it see as the biggest advantages today?

7. What would you say were the greatest barriers to globalisation at your company before the current downturn, compared with today?

8. How much consideration are the following given when making decisions about increasing activity in countries?

9. Has the current economic climate made your company more or less likely to enter into the following types of arrangements in foreign markets?

10. How has the level of cross-border and domestic consolidation within your sector changed as a result of the current economic difficulties?

11. With regard to the following, have cost concerns led your company to restructure at the global, company-wide level in the past 12 months?

12. Do you agree or disagree with the following?

Which of the following best describes your title?

Manager 22.58%
CEO/President/Managing director 21.29%
SVP/VP/Director 9.68%
Head of Business Unit 9.03%
Head of Department 8.39%
Board member 7.10%
CIO/Technology director 7.10%
Other C-level executive 6.45%
CFO/Treasurer/Comptroller 4.52%
Other 3.86%

What are your main functional roles? Choose no more than three.

Strategy and business development 44.23%
General management 37.18%
Marketing and sales 32.05%
IT 30.13%
Operations and production 13.46%
Customer service 12.82%
Finance 12.18%
R&D 10.90%
Human resources 10.26%
Information and research 8.33%
Supply-chain management 5.13%
Risk 3.21%
Other 3.21%
Legal 2.56%
Procurement 1.28%

What type of company do you work for?

Software developer 30.28%
Content developers (business information) 16.20%
Nonconsumer hardware manufacturer 13.38%
Consumer electronics/device manufacturer 11.97%
Other, please specify 10.56%
Content developers (entertainment) 7.04%
Wireless distribution service provider 5.63%
Semiconductors and other components maker 2.82%
Hard-wired distribution service provider (e.g., cable TV operator) 2.12%

What are your organisation’s global annual revenues in US dollars?

Over $10bn 21.44%
$5bn to $10bn 5.84%
$1bn to $5bn 12.99%
$500m to $1bn 5.84%
$250m to $500m 5.84%
Under $250m 48.05%

In which region are you personally based?

Western Europe 32.26%
Asia-Pacific 30.32%
North America 22.58%
Eastern Europe 9.03%
Middle East & Africa 4.52%
Latin America 1.29%

Please provide your personal tenure in the following categories.

  Under 1 year 1 to 3 years 4 to 5 years 6 to 10 years 11 to 15 years 15 to 20 years Over 20 years
Working as a professional 0.00% 5.92% 7.89% 15.79% 21.72% 24.34% 24.34%
Working in the human resources function (if applicable) 26.00% 22.00% 16.00% 28.00% 4.00% 0.00% 4.00%
Working in the technology industry 3.57% 9.29% 8.57% 29.29% 18.57% 12.14% 18.57%
Working for your present employer 7.95% 29.14% 20.53% 27.81% 7.28% 2.65% 4.64%