PwC’s Global NextGen Survey 2024: Success and succession in an AI world
By dynamically fusing leadership transition and generative AI, family enterprises create opportunities for the next generation.
Be part of a reinventing generation
As a next- or now-generation member in your family enterprise, sharing ideas and experiences is vital in helping you understand and prepare for whatever the future may bring you, whether as leader, shareholder, beneficiary or board member. It is equally crucial in enabling you to develop and strengthen your knowledge and skills for sustained personal and business growth. To help you to meet your own unique needs and realize your full potential, PwC NextGen is here to encourage you to think beyond the traditional MBA – and by providing you with unprecedented opportunities through an exclusive and inclusive strategic network, together with a broad range of multidisciplinary learning opportunities through “Connect. Learn. Lead.”
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09/07/25
PwC NextGen Academy 2025
Our 2025 Academy offerings
NextGen Academy
Where: IE University, Madrid, Spain
When: 23-27 June 2025
Developing the leaders of tomorrow.
A one-week training event for young entrepreneurs and successors who may have already completed their studies, have some initial work experience and are aiming for a management role.
NowGen Academy
Where: Waseda Business School, Tokyo, Japan
When: 27-31 October 2025
Empowering the new leaders of today.
A one-week training event for entrepreneurs and successors who are in - or aiming for - an executive management role.
Join one of our Academies today
Connect.
PwC NextGen Network
Are you a leader, shareholder, beneficiary or board member in a family enterprise, aged 21 or older, and eager to prepare for individual and business growth? Then become part of PwC’s NextGen Network, and join our community of solvers interacting, innovating and collaborating in a safe environment with peers, iconic family business leaders, business practitioners and academics.
Our Advisory Council members are committed to help us shape relevant learning and networking offerings for our Network members. They are the main driver of our community of solvers and are also available to provide you with an authentic view about how you can get the most from our exclusive network and training offerings.
Get introduced
- What are the qualifications or criteria to join the Global NextGen Network?
You are eligible to join our network if you are aged 21 or older and aiming to become a leader, shareholder or board member in your family enterprise. - Is there a cost associated with any of the NextGen Networks?
There is no financial commitment or requirement to join our Network. However, a cost applies for the participation in our NextGen Academies. - What’s included as part of joining the Global NextGen Network?
A community that will help you elevate your growth trajectory from both a personal and business perspective. Access to our inspirational thought leadership, virtual masterclasses, exclusive roundtable gatherings, mentoring, and customized development programs.
Learn.
PwC NextGen Education
Entrepreneurship is a mindset – meaning it goes beyond what is taught in a classroom. This is why our multidisciplinary training offerings – either in-person or live online – are geared toward experiential learning, inspiration and personal development. You can learn at first-hand from renowned academics and business practitioners in a safe environment, with the number of participants limited to 26 to maximize the impact for you. Every year we devise a unique calendar covering a wide range of topics in some of the world’s most exciting locations.
Where: IE University, Center for Families in Business, Madrid, Spain
When: 23-27 June 2025
Developing the leaders of tomorrow.
A one-week training event for young entrepreneurs and successors who may have already completed their studies, have some initial work experience and are aiming for a management role.
Where: Waseda Business School, Tokyo, Japan
When: 27-31 October 2025
Empowering the new leaders of today.
A one-week training event for entrepreneurs and successors who are in - or aiming for - an executive management role.
While our Academy offerings are geared toward experiential learning and international networking with your peers, you may sometimes feel the need for a more tailored approach to address specific topics and challenges. If this is the case, our range of customised NextGen owner strategy development workshops will provide you with the focus you are seeking. Let us come together to create the best possible future for your family, your business and wider society, while also accelerating growth!
Lead.
PwC NextGen Impact
As a PwC NextGen Network member, you will be provided with the opportunity to join our prestigious, invitation-only Impact Days. These are exclusive and complimentary annual gatherings, at which you can connect strategically with peers, academics, entrepreneurs and professionals from across our extensive and diverse family capital ecosystem. Held in some of the world’s most exciting locations, PwC NextGen Impact Days are usually hosted by a leading local family business. Interested in participating? Then simply email us at de_nextgen@pwc.com to discover where we are heading next!
In today’s digital and increasingly AI-driven world, we all need new perspectives and ways of thinking if we’re to rise to tomorrow’s challenges. And sharing ideas and experiences is vital in helping us to be fully prepared for whatever the future may bring. We’re committed to collaborating with you as a next-generation member to shape your own future and your journey through it. PwC’s Global NextGen Survey 2024 is an international market survey among next-generation members of family businesses. The goal of the survey is to get an understanding of what NextGen are thinking on the key issues of the day, what role they are playing and what roles they think they should play.
Check out the 2024 NextGen Survey insights here
Family Offices are constantly changing and progressing. In stark contrast to their traditional image, they’re increasingly agile, innovative and forward-thinking investors and protectors of family wealth, actively seeking out new opportunities and strategies, and playing an ever more important role in a widening range of markets and asset classes.
In this annual study based on information on more than 11,000 family offices worldwide we provide a detailed examination of the transactional behaviour of family offices in deals of all types, underlining their growing importance and influence in the global economy and investment environment. In a changing world, family offices are a group of investors with their eyes firmly fixed on the future.
Read more
As a business founder, you’ll make hundreds of decisions every day. So you need a partner that can cut through the noise. One with the scope, scale and expertise to help you tackle every challenge.
PwC offers a specialist, founder-focused, service to help start-ups and scale-ups thrive. It’s run by people with relevant, real-world experience. It draws on our global knowledge and expertise. And it gives access to a huge network of investors.
What our NextGens have to say
"The NextGen Academy opens up a whole new world of possibilities. An invaluable experience where I was able to meet peers from different cultures and backgrounds. Eye opening, mind blowing and life changing."
Danielle Tomisich, Trajan Scientific and Medical, Australia
"Imagine stepping into a room with peers from 14 different nationalities. The exclusive setting and diversity of PwC NextGen allows you to understand how cultural differences have an impact on family businesses all over the world."
Nicolò Petrone, Founder and CEO at 1000Farmacie, Italy
"PwC NextGen is a transformational journey with the most diverse group of inspiring NextGens that you will consider amongst some of your best friends."
Stasshani Jayawardena, Executive Director, Aitken Spence PLC, Sri Lanka
"Attending the NextGen Academy is well-worth the invested time. The highlight for me was the incredible group of people and the opportunity to learn from their experiences and unique perspectives."
Courtney Cooper, Principal at Alate Partners, Canada
"PwC NextGen is a great stop and think moment. And a safe environment with people that share the same values and issues."
Pablo Ruiz Hernández, RNB Cosmeticos, Spain
"I think everyone should be part of PwC NextGen because it will definitely enhance your life and family business."
Seun Jolayemi, Nigeria
Join the Network wherever you want
Find your local NextGen contact
To learn first-hand insights about activities in different countries and regions please connect with our local NextGen Network Leads and contacts using the interactive map or dropdown filters.
If your country/region is not listed, please get in touch with us.
NextGen must reads
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PwC’s 11th Global Family Business Survey
A series of deep-dive articles and webcasts—explains how family businesses need to adopt new priorities to secure their legacy.
Business model reinvention
At PwC, we help you with the right strategy, structure, culture and tech to reimagine how you create, deliver and capture value. So you always lead through disruption.
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