Setting does not matter
67% are willing to receive healthcare in a non-traditional setting
Middle East consumers generally appear more willing to adopt new healthcare options than those in other countries. About two thirds of people are willing to receive healthcare in a nontraditional setting – clearly illustrating the existing demand of health consumers for new modes of healthcare in the Middle East.
Health-related apps are popular
68% have a health-related app on their mobile or smart device
The Middle East has the second largest mobile phone market in the world - 91% of the UAE population are currently using smartphones, while in Saudi Arabia the figure is 79%. Smartphones are already having a huge impact on how healthcare is delivered globally and this is echoed in our survey.
68% of those surveyed across the region have a health-related application on their smart device (this compares to only 25% in the UK) and 1/3 of them use them at least once a day. The most widely used of these applications are those related to exercise and dieting/weight loss (at 26% each).
Non-traditional appointments are not uncommon
57% have already had a doctor's consultation that is not face-to-face in an office or hospital
While only 10-12% of respondents have had a consultation with a doctor through a mobile app, more than half (57%) of people across the region have had a doctor’s consultation that does not include a face-to-face visit in a hospital or office environment.