The new way NatWest Group is making work better
The UK bank’s Group COO Jen Tippin explains the bold moves behind the company’s HR evolution.
Research and insights
The world of work is changing. Technology is changing fast, diversity is essential, and the line between personal and professional continues to blur. These changes present a pressing need for business leaders, governments and society to reimagine how work gets done, reshape the workforce and empower people wherever they work.
Whether you’re considering what skills your business needs for the future, how you can best motivate and reward your people or how you can make the most of technology investments, PwC’s latest Workforce research and insights can help guide your decision making and turn today’s challenges into new and better ways of working.
View the latest case studies, thought leadership, reports, surveys, videos, blogs and podcasts below.
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Bridging the Trust Gaps in GenAI
Investors and CEOs have differing perspectives on the technology, but both groups agree on the need for greater transparency.
Building a Future-Ready Workforce: AI Integration and Upskilling
Explore how GenAI is transforming the workforce through upskilling and creating new opportunities for growth and efficiency.
International Women's Day 2025
Explore our research-based Career Advice Toolkit designed by a collective of our most senior women leaders across the PwC network, along with broader insights on progress towards global gender equity.
Global Reframing Tax Survey 2025
PwC research reveals the critical role of tax in business strategy and highlights potential actions for realising its full potential.
Davos: Thriving in an uncertain world
Unpack insights from PwC’s Global CEO Survey to reveal how leaders are tackling disruption.
Global M&A industry trends: 2025 outlook
M&A in 2025: Big deals, winning hands, and wild cards. Megadeal momentum returns to the market—but dealmakers will need to expect the unexpected.
Global M&A trends in energy, utilities and resources: 2025 outlook
Transformative shifts in geopolitics, energy security priorities and market dynamics will drive M&A in the energy, utilities and resources sectors in 2025.
At Davos: What defines responsible AI today?
PwC’s Matt Wood discusses how leaders can ensure transparency, accountability and trust in AI as it becomes more embedded in our everyday lives.
Empowering your workforce to embrace and upskill around GenAI to boost operational efficiencies
Discover how leaders can empower their workforce to embrace and upskill in GenAI to help boost operational efficiencies.
Reinvention on the edge of tomorrow
The findings of our 28th Annual Global CEO Survey show that CEOs are reaping early productivity gains from Generative AI and rising payoffs from investments in sustainability. The challenge is to increase scope and speed.
AI and productivity report
Report by PwC and the WEF analysing the job augmentation potential of generative AI through scenarios, case studies and a framework for action.
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Justine Brown
Director, Workforce of the Future research programme, PwC United Kingdom
Tel: +44 (0) 77 1016 9938
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