New global goals: are they business critical?

  • 71%

    of businesses say they are already planning how they will engage with the SDGs

  • 13%

    of businesses have identified the tools they need to assess their impact against the SDGs

  • 41%

    of businesses say they will embed SDGs into strategy and way they do business, within 5 years

  • 90%

    of citizens say it’s important for business to sign up to the SDGs

Governments have agreed new Sustainable Development Goals (SDGs) to achieve, but how ready is business to help them achieve them? What’s their intention and their vision?  Will they be business as usual or business critical?

In an ideal world, every business would know how their activities and the consequences of them (even the unforeseen elements), map across to the SDGs. Their operations would have identified, valued and be measuring how they contribute to each global goal, monitoring their impact, and implementing new ideas to effect improvement. SDG impact awareness wouldn’t be confined to a specific showcase project, but be embedded in a new way of working that prioritises the impact on global goals alongside its business objectives. 

PwC surveyed business (and citizens) to get their perspective on awareness and plans for the launch of the SDGs.  We wanted to understand their vision too.

What are the implications for business and for achieving the global goals? Close to the business community, our results analysis has identified interesting insights:

Self interest driving SDG selection

Business see their greatest impact and opportunity in areas that will help drive their own business growth. When business profits from solving social problems, when it makes profit while benefitting society and business performance simultaneously, it creates solutions that are scalable. Should we question the motives of business if their activity and ingenuity works to benefit of society? Enlightened self-interest focused on the SDGs could generate tangible results. 

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Business set to cherry pick the SDGs

It’s clear that business doesn’t intend to assess its impact across all the SDGs, its plan is to look at those relevant to their business or a sub set of these.  How will they choose? It’s less about picking the easiest, most obvious or positive ones, and more about picking the ones that are material to the business or have the greatest negative impact. 

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SDGs set to get left out in the cold

Some SDGs don’t make it onto the radar – business doesn’t register they have an impact on them or see an opportunity.  If business ‘cherry picks’ a small number of SDGs, some SDGs eg. SDG 14 (Life below water) will have few business driven initiatives to make change.

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Don't forget the people perspective

Citizens get the significance of the SDGs – these are business’ employees and customers.  It’s a reason for business to take action and gives credibility to the business case.

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Are corporates and citizens on the same wavelength

Citizens and corporates won’t be focused on the same things.   Business doesn’t see opportunity where citizens see importance – SDG 13 (Climate action) is the only SDG that features in the top five for both. 

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Speeding up embedding

Many businesses have already started planning for the SDGs, but ambitions for the next five years aren’t ground breaking. By 2020, only 30% expect to have identified the tools they need to assess their impact and 40% think they won’t even have identified which SDGs are relevant to their business.  But reassuringly, only 9% say they’ll be doing nothing.

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Download Make it your business: Engaging with the Sustainable Development Goals

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Louise Scott

Louise Scott

Director, Global Sustainability, PwC United Kingdom

Tel: +44 (0)7734 958 942

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