Helping you manage ownership and growth today, building your legacy for tomorrow.

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PwC’s purpose is to build trust and solve important problems—supporting social and economic stability. Family businesses are central to that stability. We help family businesses grow, professionalise and prepare for tomorrow while safeguarding continuity for generations. Over the next few years, US$90 trillion in family capital will transfer to a generation with different values and vision. Meanwhile, disruptive change demands reinvention to stay relevant. That creates unprecedented complexity—and risk to family capital and legacy. We’re your trusted adviser to protect, transform and grow what you’ve built. PwC offers one of the largest global networks of specialist family business advisers. We support the family capital ecosystem: family governance, succession and business continuity; next‑gen education and transition; private wealth and family offices; philanthropy, values, purpose—and more. Wherever you are, whenever you need us.

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PwC's 12th Global Family Business Survey 2025 - Reclaiming

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How we can help

The Owner’s Agenda for your family business

At PwC, we’re dedicated to understanding what matters most to you and your business. We call our approach “The Owner’s Agenda”. This framework is designed to assist you in developing both your ownership and business strategies in a consistent and integrated way, reflecting that you sit at the heart of each of them, and that your agenda encompasses both.

No matter where you are on your business journey, your PwC team is at your side translating our unique vantage point and perspective into real insights that can help you succeed. Together, we can find new opportunities, and shape the future of your business. We’re built around you.

What sets us apart

We step inside your agenda to understand where you want your business to evolve. From there, we assemble the right team to fit the needs of your business and take it further. We also invest in understanding what’s collectively driving our clients’ decisions by surveying thousands of family business owners and interviewing hundreds of private business CEOs every year.

PwC’s Family Owners Network

Sharing experiences and gaining actionable insights

At PwC, we harness the collective power of some the brightest independent minds across the private business sector and bring peer-to-peer networking to our clients. From years of working with family businesses, we’re ready to support you in fostering entrepreneurship and engaging your next generation, ensuring growth today and legacy tomorrow.

Thanks to our global convening power, we regularly organise some of the world’s highest profile family business gatherings including roundtables and retreats, family business conferences and workshops. We also curate unique family business and NextGen programmes with our global partners such as Slush.

Get in touch if you'd like to learn more about these events

Kellogg and PwC Family Enterprise Program

Uniquely trained at Northwestern University's Kellogg School of Management Center for Family Enterprise and the University of St. Gallen Center for Family Business

PwC professionals from our global family business practice train at Northwestern University’s Kellogg School of Management Center for Family Enterprise — the same program that many leading business owning families send their families and executives for education. We have also just launched a similar program with the University of St. Gallen Center for Family Business. These programs credentialise our professionals by increasing their knowledge of the specific challenges facing business-owning families including governance, continuity, strategy and managing family dynamics.

Family Firm Institute

We’re an organisational member of Family Firm Institute (FFI)

PwC is an organisational member of Family Firm Institute (FFI), the most influential global network of thought leaders in the family enterprise field. We count hundreds of our partners as active members of FFI, working to help improve the understanding of — and operating environment for – family businesses across the world. Many of our people regularly take part in FFI’s GEN offering and are certified in Family Business Advisory (CFBA) and Family Wealth Advisory (CFWA). PwC also counts a number of FFI fellows among our practitioners.

INTES Family Business Academy by PwC

Supporting business-owning families in Germany, Austria and Switzerland.

The INTES Family Business Academy is widely regarded as the market leader and first point of contact for business-owning families in Germany, Austria and Switzerland.

INTES by PwC stands for:

  • Family – INTES has nearly 20 years of experience as a pioneer in consultancy for business-owning families. The methods and models developed by INTES can be found in the family constitutions of many leading family businesses.
  • Business – PwC offers auditing, legal and tax advisory services, as well as high-quality international strategy, management and implementation consulting. We supports family businesses with their growth strategies, while also helping them remain independent.
  • Academy – INTES provides qualifications for owners, successors, CEOs and advisory boards by offering practice-oriented courses for stakeholders in family businesses.

Through all these offerings, INTES makes business-owning families stronger, and PwC makes family businesses better. All business owners and family businesses can benefit from this unique combination of expertise in ownership and business.

Discover INTES Family Business Academy by PwC

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Our Global Family Business Network

Our PwC family business network is extensive, covering many territories and areas of expertise. Please feel free to reach out to any of our regional leaders with any queries you may have.

Emuesiri Agbeyi

Emuesiri Agbeyi

Africa Family Business Leader, PwC Nigeria
Email

Gregg Muresan

Gregg Muresan

Partner, Private Leader, PwC United States
Email

Jason Habak

Jason Habak

Partner, Private Leader, PwC Australia
Email

Siew Quan Ng

Siew Quan Ng

Asia Pacific Leader, Entrepreneurial and Private Clients, PwC Singapore
Email

Piotr Michalczyk

Piotr Michalczyk

Partner, CEE Private Leader, PwC Poland
Email

Adnan Zaidi

Adnan Zaidi

Partner, Private Leader, Middle East
Email

Family office

Helping you to seize opportunities, manage risks, make a positive impact and protect your family legacy.

PwC for family business: Your trusted partner

Read more about how we help family businesses

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Jonathan Flack

Jonathan Flack

Global and US Family Business and Family Office Leader, PwC United States

Francesca  Ambrosini

Francesca Ambrosini

Family Business Client Programs, PwC United Kingdom

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