NextGen Survey 2022 overview video transcript

From generation to generation, nothing works like a family business. 

But continuing your family’s success means helping you – the next generation –  challenge the status quo

We started by asking what’s important to you. And here’s what we heard:  

Every generation is focused on one thing – growth. 

65% of NextGen leaders say achieving business growth is a top priority. 

And 86% of current gen leaders have ambition to grow in 2022.     

To grow, you know you need to try something new. 

47% of NextGen leaders and 55% of current gen leaders want to expand into new sectors or markets within the next year. 

43% of NextGens said the pandemic brought forward their involvement in the business. 

But getting more involved might not be enough. 

You need a real understanding of how the Environmental, Social and Governance agenda impacts what’s next. 

Right now, only 31% of NextGens are prioritizing investments for sustainability and impact. 

But you know you can do better. 

64% say there is an opportunity for their family business to lead the way in sustainable practices, 

But 63% of millennials and 55% of GenZ say businesses are moving too slowly. 

While only 28% of NextGens are currently leading sustainability efforts, 72% expect to do so in the future. 

What you do next will ensure business growth, maintain family cohesion and preserve everyone’s wealth for the future. 

We know that proving you have what it takes can be tough. 

57% of NextGens say being able to move into a supporting role in the business is a difficult aspect of succession planning. 

That’s where we come in. 

Our tools and resources are built specifically to help NextGens like you go beyond what works today to ensure success tomorrow. 

Learn how to lead with our NextGen Academy, connect with other future leaders through the NextGen Network, and use our Leader Insights to help you take the final steps on the way to the top.

We know there’s nothing like a family business. So we built our NextGen community to meet the needs of unique individuals like you. 

When you connect, learn and lead, you’ll do more than challenge the status quo. 

You’ll set yourself up for future success. 

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Contact us

Peter Englisch

Peter Englisch

Global Family Business Leader and EMEA Entrepreneurial & Private Business Leader, Partner, PwC Germany

Andrea Baars

Andrea Baars

NextGen Program Lead, PwC Germany

Cydnee  Griffin

Cydnee Griffin

NextGen Program Manager, PwC United States