IPO Journey

Considerations for a successful IPO

Going public is, in every sense, a transformational event. It requires significant effort and the many different parts of your business to work together towards a common goal. Learn about what you'll need to consider at every stage, before and beyond your IPO. Click on a step to start your IPO journey.


Playback of this video is not currently available

Choosing your market

One of the most important (and earliest) decisions you’ll have to make is the market on which to float your company. Today there are more viable options for companies than ever before — including your own domestic stock exchange, an international stock exchange, or even a dual listing.

The decision you make will profoundly affect not only your valuation and your on-going relationship with investors — it will also impact your structure, processes and strategy into the foreseeable future. So you’ll want to choose carefully and strategically, taking into account both short and long term ambitions.

Critical factors

Here are some of the critical issues to be evaluated across each market you consider:

  • Your desired valuation
  • The depth and breadth of the investor base
  • Long-term liquidity trends in the market, and current appetite for new listings
  • The market’s regulatory requirements, including post-listing compliance obligations
  • The choices made by competitors in your peer group
  • The local economic conditions of your industry
  • The degree of prestige of the index
  • Market timing and speed to market
  • Differences in culture, language, time zone, etc.
  • Cost of the listing

Why PwC?

We have a cohesive team of nearly 500 professionals deployed in over 30 key global capital markets. With our in-depth knowledge of the rules and regulations governing all of the world’s leading capital markets, we are well placed to help you navigate every phase of this critical and extremely complex process. So that you can choose the right market for your company.

Among the many services we can provide:

  • Industry and peer group analysis
  • IPO readiness assessment
  • Pre-IPO valuation – financial due diligence
  • Comparison of stock exchange requirements

Getting IPO ready

Once you’ve decided to go public, and you’ve chosen your market(s), you need to be in the right shape to begin the process—and the sooner, the better. You’ll need to have a well-thought-out business plan and corporate structure, a compelling equity story, and appropriate governance, financial and IT systems in place. And you’ll need to be ready, from day one, to address new requirements around regulatory compliance, operations, risk management, reporting, investor relations, and much more.

All of this, of course, while continuing to run your day-to-day business efficiently and strategically.

Why PwC?

At PwC, we have the people, market presence and tools to support you through every stage of the IPO preparation process.

In addition to overseeing the substantial documentation and administration required, we can accelerate the process by carrying out a comprehensive IPO readiness assessment for your organisation. This study will highlight potential deal breakers, unforeseen issues and other critical areas where your current processes and structures might fall short of regulatory requirements and best practices. Such issues often arise in areas such as tax, governance, internal controls, people management or compliance.

We’ll then help you prioritise the key areas that need remediation—so that when you are ready to set your IPO in motion you can be confident that your processes are in line with the latest market requirements and stakeholder expectations for a listed company.

Executing your IPO

Executing a successful IPO is the culmination of a long, complex process.

From strategy, accounting, reporting, financial systems, governance, media and investor relations, to treasury and financial risk management, legal, tax, HR, technology—every piece of the puzzle must be in place and connected before you proceed.

PwC: Ready when you are

Your listing will require orchestrating many key players—bankers, lawyers, auditors, accountants, underwriters, investor relations and IT professionals, among others.

PwC’s dedicated team of capital markets professionals are here to help you master this critical task. We have deep experience and knowledge of the rules and regulations governing all major capital markets—and a successful history of working cohesively and effectively on both international and domestic IPOs.

We can advise you with all aspects of your public offering, including:

  • Your company’s IPO valuation
  • Your prospectus or offering memorandum, and Management Discussion and Analysis
  • Your optimum offering structure (including tax issues)
  • Converting financial statements to IFRS, US GAAP or local reporting standards
  • Disclosures required by SEC or other regulatory agencies, IFRS, US GAAP or local reporting standards
  • If applicable, carve-out and pro forma financial statements
  • Resolving issues raised by regulators in their review of the registration statement
  • Assessing your internal controls, including during the financial reporting process
  • Private due diligence reports and comfort letters
  • Investor relations materials and other stakeholder communications
  • Corporate governance matters

Each market has its own rules and its own regulatory landscape and risks to navigate. That’s why it is so important to work with an independent advisor that has the people, presence and experience to help you execute your IPO—in whatever market (or markets) you select.

You run your business

PwC’s IPO specialists are dedicated to providing you with the technical, finance, and market support and advice you need to execute a successful listing, so you can focus on assuring the continuity of your business—even as it is being transformed into a public company.

Being public

Your IPO is not the end of the story—it’s only the beginning. Once listed, your company will be under far greater public scrutiny than ever before, with a vastly expanded universe of stakeholders—and a significantly larger portfolio of new risks, and obligations, to manage. Any weakness in systems or failure to comply with regulations may cause a loss of investor confidence—not to mention reputational damage, and the potential for significant company and personal monetary damage as well.

In more ways than one, the public’s perception of your company will have a direct effect on the value of your stock. Fortunately, you are not alone.

From going public to being public: How PwC can help

From day one of your life as a public company, we can provide advice to help you:

  • Manage the new reporting and other regulatory requirements of a public company
  • Understand how to meet market expectations and analyse market trends
  • Embed systems and processes to help you streamline financial reporting processes and meet public company reporting obligations
  • Manage your reputation by communicating with investors, analysts and the financial media
  • Optimise your corporate governance, transparency and internal controls
  • Train your people in the new compliance mind-set and practices of a public company
  • Manage rounds of secondary fundraising
  • Support the capital markets aspects of cross-border M&A activities

PwC’s IPO specialists are dedicated to providing you with the operational, technical, finance, and compliance support you need to survive, and thrive, as a public company—today, and into the future.

Contact us

Ross Hunter
Partner, Capital Markets
Tel: +44 (0)20 7804 4326

Kennedy Liu
Partner, Hong Kong Capital Markets Group
Tel: +852 2289 1881

Neil Dhar
Partner, US Capital Markets Group
Tel: +1 646 471 3700

Peter Whelan
Partner, Equity Advisory
Tel: +44 (0)20 7804 0252

Follow us