PwC has appointed Martin Paul as the new Global SAP Alliance Leader. Martin replaces Michael Rasch, who is retiring from the firm after 15 years' service as Head of Technology Consulting with PwC Germany, and since 2020, as Global SAP Alliance Leader.
Martin joined PwC in 2016 and brings over 24 years of experience in ERP transformations and IT strategy. Before taking on the Global SAP Alliance Leader role, Martin led on large scale SAP S/4HANA engagements and helped build the firms SAP capabilities across EMEA. Martin is part of the firms ERP Leadership team and since 2024, has been based out of the UK.
Martin Paul, new Global SAP Alliance Leader, PwC UK said:
“I’d like to thank Michael for his outstanding leadership over the past five years—he's left the SAP Alliance here at PwC in a fantastic position. With the introductions of SAP Business Suite and SAP Business Data Cloud, SAP has embarked on an exciting new vision for the future, and I’m really looking forward to supporting our PwC customers on their transformation journeys. The coming months and years represent a fabulous opportunity for PwC to solidify and further strengthen our alliance with SAP.”
Michael Rasch, outgoing Global SAP Alliance Leader, PwC Germany said:
“I’ve been extremely proud to have led the SAP Alliance globally here at PwC over the past five years. We have come a long way during this time to become the firm’s largest alliance by both revenue and size, enabling us to become SAP’s third largest global partner. The team is in great hands with Martin at the helm, and I’m extremely confident that the PwC and SAP partnership will continue to flourish.”
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