Peter Bartels appointed to lead PwC’s Global Entrepreneurial and Private Business

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11 July, 2019 - Peter Bartels, a partner in PwC Germany, has been appointed as Global Leader of PwC’s Entrepreneurial and Private Business, serving over 100,000 entrepreneurs and private businesses worldwide.

Peter is a specialist in private business growth and ownership strategies including succession, investment, transformation and valuation. As a partner in PwC Germany, Peter has a wealth of experience working with clients across a range of industries and sizes including some of Germany’s largest family businesses and DAX 30 companies. 

In his new role, Peter will lead PwC’s network supporting entrepreneurs, private and family businesses in 158 countries worldwide. PwC provides long term dedicated support to the private business sector helping owners to balance their business and ownership agendas. 

“Private businesses play a significant role in the global economy,” comments Peter Bartels, Global Leader, Entrepreneurial and Private Business. “Their optimism in growth and ability to navigate uncertainty is crucial for supporting skills, innovation and the supply chains of thousands of businesses and employees worldwide.” 

In a recent survey of over 800 private business leaders, PwC warned that the sector’s lower optimism in 2019 should not lead to cautiousness. 

“Time and again we see private businesses have a competitive edge as they make quicker and more nimble decisions, viewing through a longer lens than what the next quarter's results will bring,” comments Peter Bartels. 

“Change is a constant and this is not the time for a sector famous for its longevity and resilience to be cautious or unprepared for it. If they were to focus on one thing, digital transformation - it’s potential, leadership understanding and business readiness has to be a focus.”

Specialists dedicated to Entrepreneurial and Private Business at PwC work across all sectors  advising on current and emerging trends in business, organisational and ownership strategies, finance and investment, audit and tax, technology, skills, and digital private business. Clients range from entrepreneurs and start ups, to private and family businesses, family offices and the owners behind many of these businesses.

811 private business CEOs were interviewed for PwC’s global CEO survey. View the report here: The results on confidence were echoed in PwC’s European Private Business survey released in June, Amongst the findings, the results showed that one way to guard against a downturn is by using digital transformation to unlock growth, and most business leaders recognise that digitalisation will have a major impact on the long-term viability of their business.

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