PwC named a Leader in the IDC MarketScape: Worldwide Life Science Sales and Marketing Digital Transformation Services 2020 Vendor Assessment

PwC has been named as a Leader in the IDC MarketScape: Worldwide Life Science Sales and Marketing Digital Transformation Services 2020 Vendor Assessment (December 2020, IDC #US42724918).  ‘Digital transformation is occurring at a rapid pace in life science companies, including in the sales and marketing space. Internal and external sources of data are being collected in the cloud, and this information is being leveraged by sales and marketing groups to improve speed, efficiency, and effectiveness in reaching customers, including both healthcare providers and patients.’

The report states that, ‘IDC estimates that PwC derives over 7% of its total revenue from the life science industry, with 15–20% of that revenue coming from sales and marketing.’

Commenting on PwC’s strengths, the report states, ‘PwC serves a large number of customers in each major sector of life science: pharmaceutical, biotech, and medical devices. 70% of PwC's life science customers are large companies with revenue exceeding (US)$1 billion. These customers are located mostly in North America, with significant numbers in Europe, Asia/Pacific, and Latin America. In the past two years, PwC's portfolio of capabilities in life science has been enhanced with the addition of digital marketing services; behavioural economics, corporate and IT strategy, and analytics; and global depth from Strategy&. PwC customers value the company's industry expertise, technical capabilities, and account/project management.’

^{IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of Information and Communications Technology (ICT) suppliers in a given market. The research methodology utilises a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the icons.}