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PwC named a Leader in the IDC MarketScape: Worldwide Digital Strategy Consulting Services 2021 Vendor Assessment

June 22, 2021

PwC has been named a Leader in the IDC MarketScape: Worldwide Digital Strategy Consulting Services 2021 Vendor Assessment (June 2021, IDC #US46766521).  The IDC MarketScape found that ‘Clients want to be challenged more than ever by their digital strategy consultants. At a time of immense cultural, demographic, and political change, businesses and public bodies are keenly aware that they must rethink what they do and how they do it, in the face of changing expectations from consumers and citizens.’

The IDC MarketScape states that: ‘PwC is a good fit for organizations looking for a consulting partner with strong client alignment and a focus on actionable advice. As one PwC client said: "PwC delivers measurable results, and they make me feel like I'm their only client, that my needs are as important to them as they are to me. They own the risk every bit as much as I do. You don't want to be in the foxhole with anyone else.’

Mohamed Kande, Global Advisory Leader, PwC said: ‘We are really proud to be named a leader in this IDC MarketScape. With so many digital possibilities, it is critical to invest in the right ones. We help our clients to establish a clear, actionable and quantified perspective on which capabilities they should prioritise to enhance customer intimacy, build innovative products and services and digitise their processes for greater effectiveness. We create roadmaps with each client that provides details on all the business requirements to realise value from these new digital opportunities.’

The report states that: ‘PwC says that its mission in digital strategy consulting is: "To deliver outcomes and unlock value by solving complex problems, delivering human-centric and experience-driven solutions enabled by today's most advanced technologies.’

Commenting on PwC’s strengths, the report states: ‘On average, the three areas where PwC reference clients commended the firm most highly were for client insight, value delivered for fee paid, and action orientation.’ Comments from PwC clients included: 

  • "PwC really involved all levels of our organisation and took the time to really understand the reasons for our decisions before they offered us guidance. It was refreshing that they didn't just come in with a prebuilt solution that did or didn't fit."
  • "Of all the firms I know, PwC stands out in terms of the delivery of real tangible value."
  • "With PwC, it's very actionable — they give me the playbook. We focus on business value and ROI[ (return on investment) ], on what we can do in the first year, and then on what we can do three years down the road."

IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of Information and Communications Technology (ICT) suppliers in a given market. The research methodology utilises a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the icons.

‘Digital capabilities continue to transform industries. Companies are scaling current architectures with emerging technologies and driving rapid cross-functional innovation and new business models. At the same time, customers are expecting more and more personalized interactions with technology. To be successful, companies must make digital investments wisely, be clear about their goals, and carefully manage change among employees.'

Kumar Krishnamurthy, Technology Strategy Lead for Strategy&, PwC US

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Rob Donnelly

Global Lead, Analyst Relations, PwC United States

Tel: +1 (917) 471 3355