PwC rated as a Leader in Artificial Intelligence (AI) Consultancies in Asia Pacific (APAC) by Independent Research Firm

May 19, 2021

‘PwC helps clients become trusted, resilient future-fit organizations.’

PwC announced that it was cited as a Leader in The Forrester Wave™: AI Consultancies in Asia Pacific, Q2 2021.

In the report, Forrester notes that ‘AI tech has matured — and so have AI Consultancies. When Forrester evaluated AI consultancies in APAC in 2019, the market was still in its infancy. Since then, providers have significantly matured, expanded, and refined their AI offerings, business model, and innovation. They have broader delivery skills and distinctly more advanced approaches to business transformation and AI governance and ethics.’

 ‘AI consultancy customers should look for providers that:

  • Have the right mix of talent, tech, and strategy to operationalize AI;
  • Balance AI deployment strength with next-gen AI innovation;
  • Enable the deployment of responsible AI at scale.’

Sudipta Ghosh, Data and Analytics Leader, PwC India said: “We are really proud to be recognised as a leader in the Forrester Wave for AI Consultancies in APAC.  Artificial Intelligence can be defined as a collection of technologies which are capable of sensing, thinking and acting like rational human beings. In recent years, every individual, organisation and government has seen numerous instances of AI enter various facets of their lives – the most common applications being chatbots, facial recognition, image classification, aggregators, recommendation engines and targeted marketing. AI has the potential to solve complex problems effectively at scale. However, great possibilities carry great risks. Badly designed AI can cause more harm than good. As such, we need to be absolutely sure that AI systems behave in expected ways, can be trusted, and are easily understood by business teams.’

Commenting on PwC, the report states that: ‘PwC has well-balanced offerings and market strategy and is strong in its AI strategy and AI governance and ethics capabilities. PwC’s innovation capabilities are among the strongest in the market, as is the firm’s overall strategy. This is supported by strong client references, which emphasize customer engagement and senior stakeholder management as a key differentiator. PwC is closely involved in public- and private-sector initiatives around responsible AI and has an expanding set of offerings and tools to help clients deploy AI responsibly. This makes PwC a first choice for clients looking for expertise to deploy responsible AI at scale and to tap into one of the most extensive partner and collaboration ecosystems.’

It further notes that: ‘PwC believes that AI approaches or surpasses humans’ ability to make decisions in complex business environments; consequently, it emphasizes safety and trust in its AI deployments. PwC has well-balanced market coverage in APAC; India/South Asia, ANZ, and Japan are its strongest regions.’

Matt Kuperholz, Chief Data Scientist, PwC Australia, said: ‘AI is here to stay—bringing limitless potential to push us forward as a society. Used wisely, it can create huge benefits for businesses, governments, and individuals worldwide. Your stakeholders, including board members, customers, and regulators, will have many questions about your organisation's use of AI and data, from how it’s developed to how it’s governed. You not only need to be ready to provide the answers, you must also demonstrate ongoing governance and regulatory compliance. Our Responsible AI Tooklit – a suite of frameworks, processes and tools, equips our clients to tackle AI in a moral and capable way. We tailor our solutions for each client to address their unique business requirements from strategy through execution.’

Contact us

Rob Donnelly

Global Lead, Analyst Relations, New York, PwC United States

+1 (917) 471 3355


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