PwC stands out for investment in its Digital Transformation methodology – Business eXperience and Technology


Combining Business, eXperience and Technology (BXT) puts PwC in a strong position against competitors. 

PwC has been cited in the Source Global Research report: ‘The transformation of transformation: What’s different about the next wave of digital transformation consulting, and what that means for consulting firms.’  Source Global Research is a leading provider of information about the market for professional services.

When commenting on PwC’s positioning in the digital transformation space, the report states that:

“PwC’s investment in its digital transformation methodology, BXT (combining business, customer experience and technology know-how) puts it in a strong position overall: It has invested more effectively than many of its competitors in ways to make its digital offering tangible, and also impresses where people transformation is concerned.”

“PwC’s more evident willingness to provide metrics on the work it’s done – an area in which most firms perform very badly.”

The report further states that:

“PwC aims to give clients ‘the power of perspective’ and key to this is PwC’s rapid rollout of more than 30 co-creation Experience Centers globally.  Within this, a specific Sandbox environment can prototype within as little as two days.  Industry specific (and sometimes named) case studies provide adequate details about approach and benefits.”

When commenting on the extent to which the firm offers any metrics of success, Source Global Research, says:

“One of the stated goals of BXT is to ‘unearth new value’.  Good evidence of metrics is provided in a wide range of case studies, and – unusually in this peer group – quotes the type of hard numbers that clients would ideally wish to see.”

Tom Puthiyamadam, PwC Digital Services & BXT Leader said:  “Our aim is to help our clients unite fragmented viewpoints and get everyone to focus on a single purpose and solution – something that isn’t possible when viewed through only one lens.  When everyone, together, considers the right problem, we’re capable of building remarkable things that create competitive advantages and increase profits.”

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Rob Donnelly

Global Analyst & Advisory Relations Leader, New York, PwC United States

+1 (917) 471 3355


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