In support of the World Business Council for Sustainable Development

Adaptation planning for business: Strategies that work

Two people sitting in front of decorative vegetation
  • Insight
  • 5 minute read
  • August 21, 2025

Businesses face real financial risks because of extreme weather events driven by climate change. A new guide shows how companies can adapt to these conditions in ways that protect and even boost their value.

The increased frequency of extreme weather events worldwide threatens infrastructure, supply chains and workforces, creating operational challenges and raising costs for businesses. The price of inaction could be steep: PwC analysis suggests that physical climate risks could make the global economy nearly 7% smaller in 2035 than it would be otherwise. But by planning to adapt to climate change and mitigate emissions, companies can gain a competitive advantage and enhance resilience. This adaptation planning process involves protecting workers, assets and communities; building new business capabilities; innovating products and services; and rolling out tools to track vulnerabilities.

We supported the World Business Council for Sustainable Development (WBCSD) to provide guidance to help companies manage the business risks and opportunities that a changing climate presents. By planning this way, businesses can move beyond acknowledging potential challenges and take meaningful action to enhance resilience.

60%

of businesses anticipate increased costs from physical risks including extreme weather and supply chain disruption within the next 12 months.

Source: Insights from WBCSD’s forthcoming Business Breakthrough Barometers

Why should businesses consider adaptation planning?

When effectively integrated, adaptation planning creates flexibility, optimises investments and uncovers new opportunities.

Key benefits are:

  1. Boosting organisational resilience
  2. Advancing strategic decision-making by integrating climate risk assessments and adaptation strategies
  3. Accessing and capitalising on new markets and opportunities
  4. Building collective resilience with stakeholders across the value chain
  5. Improving reporting & disclosure

This guidance supports enterprise-level risk and sustainability teams in embedding climate adaptation planning across core business functions. The framework helps companies integrate resilience thinking into strategy, governance, operations and their broader value chains—enabling smarter investment decisions, greater climate hazard preparedness and a clear competitive edge.

Embedding climate adaptation into business functions

By equipping businesses with the tools, training and systems needed to embed adaptation into day-to-day activities, the guidance positions climate resilience as a standard part of business practice. It emphasises cross-functional and value chain collaboration to unlock new opportunities, optimise investments and build long-term resilience at the enterprise, business unit and site levels.

Core steps are:

  1. Setting the scope & adaptation goals: Establish a strong business case, analyse risks and opportunities, align stakeholders and set ambitious goals.
  2. Designing adaptation solutions: Identify, evaluate and select suitable options while considering financing and avoiding unintended consequences.
  3. Building the plan & implementing solutions: Develop an investment roadmap, document planned actions, integrate adaptation into existing processes and pilot solutions.
  4. Monitoring & evaluating: Create a framework to track progress, measure effectiveness, evaluate overall resilience and identify future action triggers.

“Successful businesses anticipate the disruptions that climate change can cause, and they adapt with purpose. This guidance supports leaders in building climate resilience where it matters most—across strategy, operations, and investment.”

Lynne Baber,Global Sustainability Deputy Leader, Partner, PwC United Kingdom

Focusing on adaptation solution categories

Each step is important, but step two merits particular attention. At this point, companies explore the tangible approaches to managing the business challenges they might face because of physical climate hazards. Potential solutions fit into the following categories:

Protect your business sites and assets to enable operational continuity with strategies like flood barriers, upgraded transportation networks, water conservation and climate-resilient energy systems (such as microgrids).

Deploy technology to mitigate and respond to physical impacts and capture opportunities, including advanced weather monitoring tools, AI-driven scenario planning, energy-efficient cooling and supply chain tracking for climate risks.

Achieve resilience, sustainability, and co-benefits with practices such as reforestation and soil conservation, materials such as permeable pavement and market mechanisms such as biodiversity credits.

Build an adaptive organisational culture to ensure workforce resilience. This could include employee training on climate risk and disaster response, adjusted work policies and practices (i.e. remote work during extreme weather) and developing in-house adaptation capabilities.

Manage financial exposure and enhance investment planning through solutions such as climate risk insurance, parametric insurance and diversified investment strategies.

Secure durability in the value chain to retain competitive advantage by addressing climate shocks and disruptions through community and organisational collaboration, diversifying supplier networks and sourcing climate-resilient materials and products.

Enhance your business's foresight by leveraging climate intelligence to guide your decisions. Conduct risk assessments, collaborate for knowledge-sharing and implement stress testing.

Adjust the core of your business model or product portfolio to reduce risk and capitalise on new opportunities. Focus on continuity and long-term strategy by adopting circular economy models, adapting existing offerings and developing climate-resilient products or services.

From adaptation options to strategic planning

This guidance provides businesses with a practical, step-by-step approach to climate adaptation planning. It outlines how to integrate resilience into core business functions—strategy, governance, operations and the value chain—while leveraging existing processes to minimise duplication and optimise resources. Through a phased approach, it helps organisations navigate uncertainty, prioritise actions and implement solutions where risks and opportunities are greatest. It also emphasises the importance of collaboration across internal teams and external stakeholders to create effective, inclusive and sustainable outcomes.

Adaptation planning for business – Navigating uncertainty to build long-term resilience

Download the full guide that provides a practical approach for businesses to plan for and address physical climate risks and opportunities.

(PDF of 3.69MB)

Contacts

Lynne Baber
Lynne Baber

Global Sustainability Deputy Leader, Partner, PwC United Kingdom

Bryan Hartlin
Bryan Hartlin

Net Zero Transformation Lead for PwC's Global Sustainability Impact Centre, PwC United Kingdom

Follow us