Insurance & Resilience

How resilience can become your strongest insurance negotiating tool

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  • Insight
  • September 15, 2026

Discover how to leverage your organisation’s resilience investments to secure better insurance outcomes, lower costs, and build stronger insurer relationships.

The takeaways:

  1. Resilience programmes reduce insurance costs and attract better coverage.
  2. Evidence-based communication improves insurer relationships and claims support.
  3. Aligning insurance with resilience drives long-term value beyond premium negotiation.

How resilience can become your strongest insurance negotiating tool

Organisations invest millions every year in cyber security, operational resilience, business continuity, crisis management and risk management. Yet many fail to convert those investments into insurance value. Insurance renewals are often treated as a standalone procurement exercise rather than an opportunity to demonstrate why an organisation represents a lower, better-managed risk than its peers. In today's more competitive insurance market, that disconnect can be costly. The organisations that achieve the best insurance outcomes are often not simply those with the strongest controls, but those that can clearly evidence and communicate the impact of their resilience investments to insurers.

Insurance is much more than a mechanism for paying claims. It provides financial stability following major incidents, supports operational continuity, protects the balance sheet and enables organisations to innovate and grow with greater confidence. The relationship between resilience and insurance should therefore be viewed as complementary rather than separate. Resilience improves insurability, while insurance provides the financial and operational support that helps organisations recover when disruption occurs.

Why resilience matters to insurers

Insurers are underwriting future risk. Every renewal involves an assessment of how likely an organisation is to experience a loss and how severe that loss might be. Underwriters compare organisations against others operating in similar sectors and look for credible evidence that exposures are being managed effectively. A strong resilience programme can therefore become one of the most persuasive differentiators during renewal discussions, particularly in a softening market where insurers have greater appetite to compete for well-managed risks.

Three ways resilience creates insurance value

  1. Lower insurance costs: Organisations that clearly demonstrate mature governance, robust controls and measurable resilience improvements are often able to attract greater insurer competition, improving pricing and reducing the total cost of risk.
  2. Better coverage: Scenario exercises, business continuity planning and a well-defined risk appetite help organisations purchase insurance that is more tailored to their actual exposures rather than relying on historic limits or market convention. This can result in broader and higher-quality cover, more appropriate limits and programme structures better aligned to operational realities.
  3. Higher-quality insurer relationships: Strong risks often benefit from greater engagement from insurers, stronger policy wording, better claims support and increased willingness to negotiate policy terms.

What insurers really want to see

Many organisations overwhelm insurers with policies, frameworks and large volumes of documentation. Whilst these have value, underwriters are primarily looking for evidence. They want to understand how resilience reduces the likelihood and impact of future losses. Cyber maturity assessments, operational resilience testing, crisis exercises, business continuity rehearsals, engineering improvements, supply-chain oversight, claims trends and independently validated outcomes all provide far stronger evidence than broad statements that resilience has improved. Quantified outcomes such as reduced recovery times, lower incident frequency or improved cyber maturity scores help insurers price risk with greater confidence.

This is not about creating new work: it is packaging up work that has already been performed or is already in progress for a different audience – the insurance market.

Common opportunities organisations miss

  • Only engaging with insurers at annual renewal rather than maintaining dialogue throughout the year.
  • Completing proposal forms without explaining the wider resilience journey and recent investments.
  • Providing large volumes of information without a coherent narrative.
  • Describing activities rather than measurable outcomes.
  • Keeping resilience, risk and insurance teams operating independently.

Insurance can strengthen resilience too

The relationship is not one-way: insurance can actively improve organisational resilience. Renewal discussions often highlight emerging risks that require attention. Claims analysis can identify recurring weaknesses and drive improvements in controls. Engineering surveys, cyber questionnaires and insurer feedback frequently provide valuable insight into leading practice. Decisions around deductibles, self-insurance and captives also encourage more informed discussions about risk appetite and the balance between risk transfer and risk retention. Viewed strategically, insurance becomes another source of intelligence that strengthens resilience rather than simply financing losses.

Turning resilience into a competitive advantage

Ahead of the next insurance renewal, organisations should prepare a concise resilience narrative supported by evidence. This should bring together major resilience investments, quantified improvements in recovery capability, cyber maturity, operational resilience testing, supplier resilience, crisis response capability and lessons learned from previous incidents. The objective is not to provide more information, but to tell a clearer and more compelling story about how resilience investments have reduced future risk.

As boards continue to increase their focus on resilience, organisations have an opportunity to rethink the role of insurance. Rather than viewing it as an annual purchasing exercise, insurance should be embedded within the wider resilience and risk management agenda. Organisations that connect these two disciplines are better placed to negotiate stronger insurance outcomes, reduce the total cost of risk and build more productive long-term relationships with insurers. In an increasingly uncertain world, resilience is no longer just about recovering from disruption - it can become one of the strongest negotiating tools an organisation has.

Final word

Perhaps the greatest opportunity is cultural rather than technical. When resilience, finance, risk and insurance teams work together, insurance discussions become more strategic. Conversations shift from premium negotiations alone to wider questions around organisational resilience, capital allocation, balance sheet protection and long-term value creation. That shared perspective helps executive teams make better-informed decisions on where to invest, which risks to retain, and which risks are best transferred to the insurance market.

Overall, insurance should not be viewed simply as a risk transfer product. It can be both a beneficiary of resilience and a driver of resilience. Organisations that connect these two worlds tend to achieve better outcomes in both.

About the author(s)

Martin Murphy
Martin Murphy

Corporate Insurance Strategy Co-leader, PwC United Kingdom

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Dave Stainback

Dave Stainback

Partner, Global Crisis & Resilience Co-Leader, PwC United States

Tel: +1 678 419 1355

Bobbie Ramsden-Knowles

Bobbie Ramsden-Knowles

Global Crisis & Resilience Co-Leader, PwC United Kingdom

Tel: +44 (0)7483 422701

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