The $7 trillion opportunity in reinvention

AI, climate-related upheaval and other factors are putting an estimated $7.1 trillion in revenue up for grabs in 2025, with even more in flux over subsequent years. To capture that value in motion, simply doing more of the same won’t cut it. Instead, business leaders must understand how sector boundaries are shifting to create new opportunities. 

In this video, three PwC leaders offer insights for companies seeking to reinvent their business model: 

• A customer-first lens helps companies look beyond traditional sectors and instead consider nine domains of growth—all centred on human needs—like how we move, how we build, and how we connect and compute.   
• Collaborating makes companies more competitive. Working with partners in adjacent sectors to better understand and meet customer needs end-to-end—not just the slice of value that a particular company owns today—is essential. 
• Investments in digital and AI can help forge these new business models, enabling companies to make sense of trends, mitigate disruptions and capitalize on emerging opportunities across the nine domains of growth.