Perspectives from the Global Entertainment & Media Outlook 2022–2026

Methodology and definitions

Historical data collection 

All the forecasts have been built by starting with the collection of historical data from a variety of sources. A baseline of accurate and comprehensive historic data is collected in the first instance from publicly available information, including from trade associations and government agencies. When this data is used directly, these sources are cited accordingly. In addition to this, interviews with relevant associations, regulators and leading players have been conducted to gather insights and estimates not available in the public domain. When this information is collected, it is used as part of the calculations, and the sources are proprietary. 

Forecasting methods 

All forecasts are prepared as part of a collaborative, integrated process involving both quantitative and qualitative analysis. The forecasts are the result of a rigorous process of scoping, market mapping, data collection, statistical modelling and validation. All data, charts and graphs, unless stated otherwise, in this publication are taken from the Global Entertainment & Media Outlook 2022–2026.


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Use and permissions

Use of data in this publication 

Material in this publication is drawn from data in the Global Entertainment & Media Outlook 2022–2026, a comprehensive source of consumer and advertising spend data available via subscription at PwC continually seeks to update the online Outlook data; therefore, please note that data in this publication may not be aligned with the data found online. The Global Entertainment & Media Outlook 2022–2026 is the most up-to-date source of consumer and advertising spending data. This document is provided by PwC for general guidance only and does not constitute the provision of legal advice, accounting services, investment advice or professional consulting of any kind. 

The information provided herein should not be used as a substitute for consultation with professional tax, accounting, legal or other competent advisers. Before making any decision or taking any action, you should consult a professional adviser who has been provided with all pertinent facts relevant to your particular situation. The information is provided as is, with no assurance or guarantee of completeness, accuracy or timeliness of the information and without warranty of any kind, express or implied, including but not limited to warranties of performance, merchantability and fitness for a particular purpose. 

Outlook content must not be excerpted, used or presented in any portion that would render it misleading in any manner or that fails to provide sufficient context.

Permission to cite 

No part of this publication may be excerpted, reproduced, stored in a retrieval system or distributed or transmitted in any form or by any means—including electronic, mechanical, photocopying, recording or scanning—without the prior written permission of PwC. 

Requests should be submitted in writing to Shruti Kumar at outlining the excerpts you wish to use, along with a draft copy of the full report in which the excerpts will appear. Provision of this information is necessary for every citation request to enable PwC to assess the context in which the excerpts are being presented. 

Without limiting the foregoing, excerpts from the publication may be used only for background market illustration, should not be the sole source of 2022–2026 information, and must not form the majority of sourced information. 

Please cite the Outlook as follows: ‘PwC Global Entertainment & Media Outlook 2022–’ in your article.

Global Entertainment & Media Outlook territory contacts


  • Werner Ballhaus
  • Christina J. Bangah
  • Rajiv Basu
  • Daniel J. Bunyan
  • Wilson W.Y. Chow
  • Jeremy Dalton
  • James Deponte
  • Ennèl van Eeden
  • Daniel Gross
  • Yusuke Harada
  • Diana El-Harakeh
  • Roberto G. Hernandez
  • Robert Kramer
  • Shruti Kumar
  • Constantine Okoye 
  • Ricardo Queiroz
  • Emmanuelle S. Rivet
  • Dan Robins
  • Karim Sarkis
  • Triono Soedirdjo 
  • Bart Spiegel
  • Charles Stuart
  • Subianto Subianto
  • Cecilia Yau

Many other professionals from the PwC entertainment and media practice, across the network, reviewed and added local expertise to this publication.

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