All the forecasts have been built by starting with the collection of historical data from a variety of sources. A baseline of accurate and comprehensive historic data is collected in the first instance from publicly available information, including from trade associations and government agencies. When this data is used directly, these sources are cited accordingly. In addition to this, interviews with relevant associations, regulators and leading players have been conducted to gather insights and estimates not available in the public domain. When this information is collected, it is used as part of the calculations, and the sources are proprietary.
All forecasts are prepared as part of a collaborative, integrated process involving both quantitative and qualitative analysis. The forecasts are the result of a rigorous process of scoping, market mapping, data collection, statistical modelling and validation. All data, charts and graphs, unless stated otherwise, in this publication are taken from the Global Entertainment & Media Outlook 2022–2026.
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Material in this publication is drawn from data in the Global Entertainment & Media Outlook 2022–2026, a comprehensive source of consumer and advertising spend data available via subscription at www.pwc.com/outlook. PwC continually seeks to update the online Outlook data; therefore, please note that data in this publication may not be aligned with the data found online. The Global Entertainment & Media Outlook 2022–2026 is the most up-to-date source of consumer and advertising spending data. This document is provided by PwC for general guidance only and does not constitute the provision of legal advice, accounting services, investment advice or professional consulting of any kind.
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Many other professionals from the PwC entertainment and media practice, across the network, reviewed and added local expertise to this publication.
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