The global outlook for 2026

Emerging Trends in Real Estate

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  • Insight
  • 15 minute read
  • March 10, 2026

The global real estate market is turning a corner. With fundamentals improving and borrowing costs falling, astute investors are looking to take advantage. 

This report is based on interviews with senior property investment professionals and regional surveys conducted jointly by PwC and the Urban Land Institute in Europe, United States and Canada, and Asia Pacific, and is a key indicator of sentiments on global real estate.

Positive momentum

The mood is shifting in global real estate markets. After a period of subdued activity, investment conditions are improving, with lower interest rates and stabilising valuations spurring renewed optimism across the industry. 

As liquidity picks up in Europe, Asia Pacific, and North America, many investors see real estate as a promising relative value bet, compared with other asset classes. That sentiment is reflected in global deal volumes, which rose to US$888.6 billion in 2025, a 14% year on year gain. America volumes rose 22% to US$457.9 billion, while EMEA volumes gained 8% to US$242.9 billion. Asia saw a similar upswing, with volumes rising 3% to US$187.8 billion. 

As with any emerging recovery, a few doubts remain. Indeed, most industry leaders canvassed for this year’s Emerging Trends in Real Estate do not predict a V-shaped trajectory. Instead, they argue for patient strategies, reflecting continuing caution around geopolitics and economic uncertainty that echo the sentiments of the past year. 

Given the mixed picture, interviewees are seeking out diversification opportunities to help hedge the impacts of unexpected events. “Real estate has a five to ten-year time frame, but we are in a period of change in the world order,” says the real estate head of an investment bank. “We need to be able to think very differently about everything, but diversification matters a lot.”  

The diversification theme is playing out across geographies, sectors, and asset classes. Prices have fallen more in some regions than others, suggesting the key to unlocking value is to adopt a global lens. In parallel, money continues to flow into alternative asset classes such as infrastructure, private equity, and private credit, with 60% of investors now viewing these as direct competitors to (or in the same bucket as) real estate. 

Capital pools are also shifting, with more investment coming from private equity, family offices, high-net-worth individuals, private local investors and “household” wealth. Household wealth in this context refers to retail capital in its broadest sense, directed or influenced by individuals through defined contribution (DC) pensions, insurance wrappers, high net worth investors or family offices. The result is a more fluid and distributed capital market. Funding structures, meanwhile, are increasingly focused on debt rather than equity, particularly in the US, where new funding mechanisms continue to play a vital role.   

As finance providers embrace distributed ledger technologies, tokenisation is moving from the margins to the mainstream, with private equity players taking the lead. In an increasingly sophisticated financing landscape, many traditional institutions are investing more directly off-balance sheet and using funds selectively rather than as the default. 

Despite investment uncertainty around the asset class and future of AI, new economy assets such as data centres remain the top sector for investment for the third consecutive year. This year’s report drills down into the major themes. Meanwhile, so-called operational sectors such as student housing, senior living, logistics, and social infrastructure are increasingly on the agenda, with investors betting they can deliver higher and more stable yields than traditional assets.     

“We are bullish on real estate. The cost of debt has lowered and indices have come in as rates have come down or normalised. There is a sense we are off the lows in terms of valuations, and institutional investor sentiment has improved.” 

US-based private equity investor 

Top cities for real estate investment in 2026 

  USA Europe Asia Pacific
1 Dallas/FT. Worth London Tokyo
2 Jersey City Madrid Singapore
3 Miami Paris Sydney
4 Brooklyn Berlin Osaka
5 Houston Amsterdam Seoul
6 Nashville Munich Melbourne
7 Northern New Jersey Milan Ho Chi Minh City
8 Tampa/St Petersburg Barcelona Mumbai
9 Manhattan Frankfurt New Delhi
10 Phoenix Hamburg Hong Kong

Source: 2026 Emerging Trends in Real Estate Regional Reports

Key trends

Industry leaders across the US, Europe, and Asia are in agreement: data centres are the number one opportunity for 2026. But there is more to the asset class than simple funding needs. Morgan Stanley estimates that global spending on data centres will reach US$3 trillion between now and 20281.

Driving data centre demand is the emergence of artificial intelligence. The top five big tech companies will spend about US$660 billion on AI build out in 2026, up 60% from last year. With huge amounts of capital required over the coming years, even the biggest balance sheets are likely to be put to the test2.

The risks of investments going very well—or very badly—are not lost on real estate leaders. “The biggest risk is that all these developments are very large—where does the take-out capital come from?” asks a real estate banker. “On the other hand, the numbers are so huge, you do two or three of these deals and you’re done for the year.” 

There are also operational risks to consider, including the potential for obsolescence associated with technology advancement, binary leasing risks, rising carbon emissions, uncertain grid impacts, and the relative immaturity of the transactions market, all of which present challenges. 

An increasingly nuanced environment is reflected in the stock market performance of AI-related companies, which have seen significant equity volatility over recent months. Bank analysts point to higher levels of investor differentiation and growing concern over disruption to existing business models. The real estate industry is not exempt from these concerns. In choppy investment waters, expert navigation will prove its worth.  


Morgan Stanley. Who will fund AI’s $3 trillion ask?. July 2025.
Tech AI Spending may approach $700 billion this year, but the blow to cash raises red flag. CNBC. February 2026

Retail investments are back on investor shopping lists, as the sector benefits from significant repricing and a shortage of supply. In the UK, retail was the best-performing sector for parts of last year, generating total returns of 9.2% by the third quarter, while Asia Pacific continued to offer opportunities driven by population and income growth. In the US, active shopping centres (excluding regional malls) saw the strongest valuations in a decade. 

The upturn in retail comes after a long period of challenging market conditions, which were exacerbated during the pandemic. But that story of underperformance set the scene for a more positive narrative, supported by leaner product offerings and more attractive returns on capital. “Retail has become investible again and is probably the most interesting sector of all,” says a US-based investment banker. 

In 2025, global retail transaction volumes rose by 7% to US$125 billion, even as they were restricted by supply side constraints. Even so, investors remained selective, with the primary focus on a narrow band of “necessity-based” opportunities, including neighbourhood-level convenience stores, grocery-anchored centres, and small-footprint retail formats. In the US, open air retailers tended to outperform closed malls. 

Financing markets saw some standout deals. In December, Bain Capital, and 11North Partners raised US$1.6 billion for a joint venture targeting high quality and value-add grocery-anchored centres. In the UK, investors reported a growing trend of grocery retailers buying back stores, prompted by attractive pricing relative to rental values. Meanwhile, around the world, retail segments including fashion and household goods moved to strengthen their store portfolios, as physical shopping reasserted its credentials against online. In Europe, prime rents reached 11% above their pandemic lows. 

As retail rediscovers its spark, investors caution against exuberance. Countervailing factors include a lack of development volumes, with high construction costs and slow permitting timelines likely to weigh in 2026. That said, decision makers are confident that the flight-to-quality trend will reward those who can acquire successful locations with proven footfall and robust spending patterns.

Once seen as a vanilla asset class, real estate is set to accelerate its transformation into a multi-faceted ecosystem, characterised by converging domains, deepening investor sophistication, and overlapping dynamics across public and private markets. The transition is echoed in increasingly diversified funding resources, global (rather than local) investment flows, and the growth of complex financial structures, all creating new demands on strategy and risk management. 

Driven by pension reforms, tech concentration in listed markets, and the demands of rising longevity, institutional investors have deepened exposure to private markets, direct investments, and private equity-style platforms. Pension funds, insurers, sovereign wealth funds, and alternative asset managers now deploy capital at a breadth and scale unimaginable 20 years ago, with real estate increasingly positioned alongside infrastructure, private credit, and private equity. 

A new trend is the rising influence of private wealth. In Europe and the US, private equity, family offices, high-net-worth individuals, and private local investors are increasingly prominent sources of funding. In APAC, the trend is even more pronounced, with expanding family offices, private banks, insurers, and sovereign wealth funds driving inflows. Together, these developments point to a structural shift towards more agile equity funding in the year ahead. 

The fastest-growing segment is “household wealth”, which is retail capital in its broadest sense, directed or influenced by individuals through defined-contribution pensions, insurance wrappers, high-net-worth investment, or family offices. PwC’s latest Asset and Wealth Management Revolution report forecasts that retail assets under management will rise from US$139 trillion today to US$200 trillion by 2030. This type of capital carries its own unique needs, and its growing influence demands a dedicated industry response, including a greater focus on education, compliance, and more sophisticated reporting. 

Exactly how this will play out is unclear, but the changing nature – as much as the volume – of capital flowing into real estate is undoubtedly important to its evolution, alongside the shift towards operational assets, the increasing overlap with infrastructure, and the impact of technology and decarbonisation challenges . 

New Horizons – the opportunity in digital and energy infrastructure

Some of the highest yielding opportunities in 2025 reflect the major themes shaping the global economy – namely the energy transition and extraordinary growth of artificial intelligence (AI) and data services.  

This year’s three regional Emerging Trends in Real Estate reports point to significant growth opportunities in both data centres and energy infrastructure, alongside an increasing focus on strategic regional plays, including energy security and data sovereignty. Indeed, data centres rank first among sectoral prospects in the Americas, Asia Pacific, and Europe, amid generally strong returns.

Still, data centre investment brings unique challenges, including the need for highly technical expertise and deep pockets to service capital costs that can run into the hundreds of millions of dollars. Moreover, the inherent dynamism of the underlying technology, as evidenced by the recent emergence of cheaper, less power-dependent versions of AI, suggests investors will need to stay agile to manage risks and maximize the opportunity.

Emerging Trends in Real Estate Global Outlook 2026

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Thomas Veith
Thomas Veith

Global Real Estate Leader, Partner, PwC Germany

Gareth Lewis
Gareth Lewis

ETRE Leader, Director, PwC United Kingdom

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Thomas Veith

Thomas Veith

Global Real Estate Leader, Partner, PwC Germany

Tim Bodner

Tim Bodner

Global Real Estate Deals Leader, Partner, PwC US

Jeroen Elink Schuurman

Jeroen Elink Schuurman

Global Real Estate Tax Leader, PwC Netherlands

Amaury Evrard

Amaury Evrard

Global Real Estate Assurance Leader, PwC Luxembourg

Kevin Fossee

Kevin Fossee

Global Real Estate Digital Leader, PwC US

Ainsley Moore

Ainsley Moore

Global Real Estate Occupier/Development Strategy Leader, PwC United Kingdom

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