This report is based on interviews with senior property investment professionals and regional surveys conducted jointly by PwC and the Urban Land Institute in Europe, United States and Canada, and Asia Pacific, and is a key indicator of sentiments on global real estate.
The mood is shifting in global real estate markets. After a period of subdued activity, investment conditions are improving, with lower interest rates and stabilising valuations spurring renewed optimism across the industry.
As liquidity picks up in Europe, Asia Pacific, and North America, many investors see real estate as a promising relative value bet, compared with other asset classes. That sentiment is reflected in global deal volumes, which rose to US$888.6 billion in 2025, a 14% year on year gain. America volumes rose 22% to US$457.9 billion, while EMEA volumes gained 8% to US$242.9 billion. Asia saw a similar upswing, with volumes rising 3% to US$187.8 billion.
As with any emerging recovery, a few doubts remain. Indeed, most industry leaders canvassed for this year’s Emerging Trends in Real Estate do not predict a V-shaped trajectory. Instead, they argue for patient strategies, reflecting continuing caution around geopolitics and economic uncertainty that echo the sentiments of the past year.
Given the mixed picture, interviewees are seeking out diversification opportunities to help hedge the impacts of unexpected events. “Real estate has a five to ten-year time frame, but we are in a period of change in the world order,” says the real estate head of an investment bank. “We need to be able to think very differently about everything, but diversification matters a lot.”
The diversification theme is playing out across geographies, sectors, and asset classes. Prices have fallen more in some regions than others, suggesting the key to unlocking value is to adopt a global lens. In parallel, money continues to flow into alternative asset classes such as infrastructure, private equity, and private credit, with 60% of investors now viewing these as direct competitors to (or in the same bucket as) real estate.
Capital pools are also shifting, with more investment coming from private equity, family offices, high-net-worth individuals, private local investors and “household” wealth. Household wealth in this context refers to retail capital in its broadest sense, directed or influenced by individuals through defined contribution (DC) pensions, insurance wrappers, high net worth investors or family offices. The result is a more fluid and distributed capital market. Funding structures, meanwhile, are increasingly focused on debt rather than equity, particularly in the US, where new funding mechanisms continue to play a vital role.
As finance providers embrace distributed ledger technologies, tokenisation is moving from the margins to the mainstream, with private equity players taking the lead. In an increasingly sophisticated financing landscape, many traditional institutions are investing more directly off-balance sheet and using funds selectively rather than as the default.
Despite investment uncertainty around the asset class and future of AI, new economy assets such as data centres remain the top sector for investment for the third consecutive year. This year’s report drills down into the major themes. Meanwhile, so-called operational sectors such as student housing, senior living, logistics, and social infrastructure are increasingly on the agenda, with investors betting they can deliver higher and more stable yields than traditional assets.
“We are bullish on real estate. The cost of debt has lowered and indices have come in as rates have come down or normalised. There is a sense we are off the lows in terms of valuations, and institutional investor sentiment has improved.”
US-based private equity investor| USA | Europe | Asia Pacific | |
| 1 | Dallas/FT. Worth | London | Tokyo |
| 2 | Jersey City | Madrid | Singapore |
| 3 | Miami | Paris | Sydney |
| 4 | Brooklyn | Berlin | Osaka |
| 5 | Houston | Amsterdam | Seoul |
| 6 | Nashville | Munich | Melbourne |
| 7 | Northern New Jersey | Milan | Ho Chi Minh City |
| 8 | Tampa/St Petersburg | Barcelona | Mumbai |
| 9 | Manhattan | Frankfurt | New Delhi |
| 10 | Phoenix | Hamburg | Hong Kong |
Source: 2026 Emerging Trends in Real Estate Regional Reports