r&c worlds Express - Transformation in the retail and consumer sectors: Six scenarios

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As global megatrends fundamentally disrupt business, retail and consumer companies are forced to reinvent themselves. This process of reinvention, which we are calling transformation, is far more complex than change management, which implies a single defined outcome. 

Retail and consumer goods companies will need to transform their very DNA in order to meet the challenges of the massive disruptions ahead. This paper outlines a number of scenarios intended as food for thought and to stimulate thinking about what the future may hold. As a starting point for this scenario planning we used five key megatrends: demographic shifts, shifts in economic power, accelerating urbanization, climate change and resource scarcity and technological breakthroughs. 

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John G. Maxwell

Global Consumer Markets Leader, Partner, PwC United States

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