Colorful mosaic terraces of Park Güell in Barcelona at sunset, overlooking the city skyline and Mediterranean horizon.

Mobile World Congress 2026

2-5 March 2026 | Barcelona, Spain

PwC is proud to join Mobile World Congress, bringing our expertise to the forefront of innovation and connectivity. We're excited to collaborate with industry leaders, alliance partners and tech innovators to shape the future of technology and business transformation.

We unite expertise and tech
so you can outthink, outpace and outperform 

The way we live and work is changing. It’s time to look for growth in new places.

It’s time to explore new domains of growth—markets where companies work across sector boundaries to meet fundamental human needs. Like how we feed and care for ourselves, move, make and build things, and how we fuel and power it all.

Join us on the ground at Mobile World Congress for multi-sector insights focusing on the most critical challenges facing the innovators and pioneers of today. Learn more on about how these domains will form and grow. And discover how to unlock opportunity and build for what’s next. 

Join PwC at MWC 2026

Mobile World Congress highlights

Turing Stage, Hall 6
Monday, 2 March 11:00am-12:00pm

In a world where intelligence breathes through every device, the boundaries between AI, devices and connectivity are dissolving. This convergence is reshaping how we live, work, and connect, creating a personalised, always-on ecosystem that transcends expectations and awakens new possibilities. From multi-agent AI and intent-driven interfaces to the seamless orchestration of compute, edge, and network, this intelligence is evolving from interaction to intuition. Join this session and explore how AI is no longer about devices alone, but a living ecosystem that learns, adapts, and grows with us. 

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PwC Stand 4D10 in Hall 4
Monday, 2 March 11:30am-1:30pm

Join us at MWC as we introduce our latest innovations and partnerships, including our F1 sustainability collaboration, award highlights, and an exciting Formula 1–inspired digital game designed to engage and inspire.

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PwC Stand 4D10 in Hall 4
Monday, 2 March 2:00-3:30pm

  • How we fuel and power 
    Join PwC's Jeroen van Hoof as he shares his insights on how energy is connected to other domains of growth through geopolitical changes, energy demand, and technological shifts. 

  • Digital Twin and Agentic AI Transformation in Energy 
    Connect with PwC and tech titans, Microsoft and AWS, as we discuss how integrated alliances can enable seamless connectivity and enterprise transformation. 

  • The Great Convergence: Energy and datacentres 
    Explore the future of energy and data centers in this panel discussion, focusing on innovative technologies shaping the evolving energy supply and demand landscape. 

  • Resilience and security of energy infrastructure 
    Critical infrastructure demands smarter protection. Listen in to our interview with DESFA as we discuss key security challenges and the digital solutions shaping the future of infrastructure resilience. 

  • Ecosystem in motion 
    Get an in-depth overview and demonstration of PwC's H2 Calculator tool.

PwC Stand 4D10 in Hall 4 
Monday, 2 March 4:00-5:15pm 

  • The Future of Telecom 2040
    Discover what telecommunications could look like in 2040 as we explore AI infrastructure growth, the shift from connectivity to AI-driven solutions, and the integration of satellite networks with terrestrial systems, and how satellite and ground networks work together. 
  • The Sisu mindset for AI change 
    Leadership stamina defines transformation. Join this session to learn about the Sisu Mindset—resilience, integrity, and practical optimism—and how AI transformation becomes a leadership endurance game. 
  • Rethinking value creation in a disrupted industry landscape 
    Listen in on an interactive panel, featuring Peloton and Google, as they discuss how companies are redefining value creation amid accelerating disruption and industry convergence. 

PwC Stand 4D10 in Hall 4 
Tuesday, 3 March 10:00-11:00am 

  • The Autonomous, Intelligent and Secure Factory 
    Engineering & Manufacturing Integration makes it possible – but what does a fully automated factory look like in practice? Explore the technologies driving autonomy, from robotics and IoT to predictive maintenance and hear real-world examples of manufacturers reducing downtime and increasing efficiency through end-to-end integration. 
  • Customer-Centric Manufacturing: Driving Growth Through Tech 
    AI is transforming customer experience from a cost centre into a growth engine by enabling proactive, personalized interactions across the customer journey. Join this session as we explore how organisations can design distinctive moments and operating models that link experience to growth. 

PwC Stand 4D10 in Hall 4
Tuesday, 3 March 11:30am-12:50pm 

  • Empowering Telcos with Agentic AI: A Strategic Blueprint for Scaling AI in Operations and Customer Experience 
    Discover how next-generation AI can transform telco operations and customer experience in this panel showcasing an agentic AI transformation blueprint.. 
  • Agentic Innovations  
    Learn how AT&T is rethinking AI Agent workflows while building the next generation of agents within their enterprise 
  • Agentic AI-powered integrated helpdesk    
    Experience the future of service operations with our Agentic AI-powered Integrated Helpdesk. We'll demonstrate autonomous agents seamlessly handling HR, Finance, and IT incidents by automatically classifying, diagnosing, and executing—no human intervention needed. 
  • Connected car–Between vision and reality 
    Connected mobility is accelerating fast. Join us as we explore the gap between the Connected Cars vision and today’s reality, evolving needs from software‑defined vehicles and V2X, and OEM–MNO challenges—brought to life through BMW’s 2030 connectivity strategy and AWS insights. 

Tuesday, 3 March 12:30 to 2:30pm
MWC Networking Hub, Hall 6

Digital infrastructure is entering a new era where economics, capital, and policy matter as much as technology. Rising capital costs, shifting investor priorities, and regulatory intervention are reshaping how towers, fibre, data centers, and satellite networks are built and scaled. Join us as we convene investors, InfraCo leaders, vendors and regulators to debate where value will flow next and how to shape the market. 

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PwC Stand 4D10 in Hall 4
Tuesday, 3 March 1:00-2:00pm 

  • Future of consumer health diagnostics with Roche 
    Discover how next-generation AI can transform telco operations and customer experience in this panel showcasing an agentic AI transformation blueprint. 
  • Valencia Regional Public Healthcare IT and planification
    Modernizing healthcare starts here. Explore how the Valencia Region of Spain is transforming its public healthcare IT to improve planning, coordination, and outcomes. When integrated digital platforms meet data‑driven planning, health systems become more efficient, resilient, and ready for the future. 
  • From data to care: How AI and experience design are reshaping healthcare engagement 
    Personalization alone is no longer enough. Listen in as we show how healthcare must shift to contextualized, in‑the‑moment experiences aligned with provider workflows. We'll also showcase PwC’s AI‑enabled Content Supply Chain and its integration with Adobe Experience Cloud to deliver information that informs, reassures, and empowers. 

PwC Stand 4D10 in Hall 4
Tuesday, 3 March 2:30-5:30pm

The world is more connected than ever, yet the next era of connection is only just beginning. Come join female leaders at the FQ Lounge™ @ Mobile World Congress as we shape the future of technology that transforms connectivity into meaningful impact.

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GSMA Marconi Stage, Hall 6​
Tuesday, 3 March, 4:15-5:00pm

As enterprise workloads and connectivity demands escalate, latency becomes the difference between real‑time responsiveness and failure. Join this session as we explore how Edge AI is unlocking zero‑latency intelligence for enterprises and telcos, transforming manufacturing, retail, telecoms, and critical infrastructure as AI with edge computing accelerates. The result is real‑time processing, instant analytics, automation, and reliability.

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Turing Stage, Hall 6
Tuesday, 3 March, 4:30-5:15pm

Learn how telcos can transition from traditional network providers to AI powerhouses by monetizing AI through intelligent network optimization, GPU-as-a-Service, and AI-driven customer platforms. In this session, we'll discover real-world use cases, develop actionable AI-as-a-Service strategies, and identify opportunities to drive scalable, revenue-generating innovation across industries.

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PwC Stand 4D10 in Hall 4 
Wednesday, 4 March 10:00-11:00am 

  • New era of resilience
    Across the world, resilience has become a defining leadership challenge—not driven by a single threat, but by a convergence of natural disasters, systemic shocks, cyber disruption, and geopolitical uncertainty. Learn more about this new era of resilience industries and nations are entering today. 
  • Critical by design: How telcos enable and safeguard infrastructure resilience   
    As telecom networks become vital infrastructure, telcos face complex risks—from cyber to climate threats—while supporting wider economic resilience. Join our session as we explore emerging risks, network failure impacts, and how technology and collaboration boost resilience. We'll also demonstrate PwC’s resilience tool, showing how to identify threats, assess vulnerabilities, and prioritize investments for stronger, more adaptable networks. 
  • Dimetor: Start up
    As societies become increasingly dependent on always-on connectivity, telecom networks have become critical infrastructure. Join this session as we explore emerging risks and how technology, analytics, and collaboration can enhance resilience across sectors. We'll also provide a live demo of PwC’s new resilience tool, empowering organizations to proactively identify threats, assess vulnerabilities, and prioritize investments for stronger, more adaptable networks. 

PwC Stand 4D10 in Hall 4 
Wednesday, 4 March 11:30am-12:30pm 

  • Building Europe’s digital sovereignty in an age of geopolitical shockwaves 
    Join us to explore how Europe’s sovereign cloud is evolving beyond data localization to encompass jurisdictional control, operational independence, and supply-chain assurance. Discover key strategies shaping the future of digital sovereignty, infrastructure commercialization, and the rise of Europe’s AI Gigafactories in a competitive global landscape. 
  • Powering the future: Orange Business’s cloud revolution with PwC and Microsoft 
    Cloud transformation starts with collaboration. Join our this fireside chat and learn about how PwC and Microsoft are partnering with Orange Business to modernize cloud architecture, accelerate innovation, and unlock new value across its portfolio. 
  • Why network resilience matters more than ever 
    Resilience is becoming the new competitive edge. Observe this panel where we examine why resilience is now a board‑level priority and how telcos can embed it across network design, operations, and investment decisions. When innovation meets reliability, resilient networks become the foundation for future‑ready connectivity. 

PwC Stand 4D10 in Hall 4 
Wednesday, 4 March 1:00-2:00pm 

  • Scaling-up AI-powered autonomy: How the Gulf Cooperation Council can inspire global urban mobility ecosystems   
    AI‑powered autonomy is reshaping how cities move. Listen in to our panel, where we'll discuss why the GCC—combining greenfield development, investment capacity, and advanced digital infrastructure—offers an ideal at‑scale testbed for robo‑taxis, shuttles, buses, and passenger drones, helping de‑risk technologies and define a playbook global cities can adopt. 
  • ISAC-enabled mobile network infrastructure for drone air traffic control   
    Antennas in the 26GHz band can act as active and passive radar, enabling mobile networks to identify and communicate with unmanned aircraft. Explore how 5G/6G become CNS (Communication, Navigation, Surveillance) systems—unlocking safer, higher‑capacity drone operations and transforming air traffic management in controlled areas. 
  • Physical AI 
    The Physical AI market is accelerating, driven by rising AI adoption and powerful new trends. Join us and dive deeper into how foundational models, world models, simulation platforms, compute, and high‑bandwidth memory unlock real value. 

Turing Stage, Hall 6
Wednesday, 4 March 2:00-2:45pm

As global connectivity demands accelerate, Non‑Terrestrial Networks are emerging to bridge coverage gaps and expand access worldwide. Using direct‑to‑device satellite links, drones and high‑altitude platforms, NTNs enable commercial and humanitarian applications from IoT in remote industries to restoring communications after disasters. Join us and learn more about NTNs, real‑world use cases, regulatory considerations and competition.

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PwC Stand 4D10 in Hall 4 
Wednesday, 4 March 2:30-3:30pm 

  • Embodied AI – Bringing AI into the physical world 
    Explore how embodied AI is rapidly advancing as the robotics market races toward $224B by 2030, shifting intelligence from virtual to physical interaction in the real world. 
  • Connectivity Panel - cloud–edge–robot continuum  
    Robotics is pushing networks to their limits. Listen in to our panel as we explore how humanoid robots challenge wireless networks and how private 5G and next-gen links enable low-latency, real-time control for mission-critical robotics. 
  • Measuring business success of Physical AI 
    Just as Uber and Lyft disrupted transportation through human drivers, humanoid robots are learning through teleoperation. Come to this session and discover how expert demonstrations and corrective interventions are unlocking the next wave of Physical AI and how capturing this training becomes the high‑value. 
  • Smart campus journey and connected ecosystems 
    Discover how PwC and JMA Wireless are transforming education with one of the first large-scale private 5G campuses, leveraging cutting-edge network, cloud, and AI technologies. This session explores how private 5G enables immersive learning, advanced research, smart campus operations, and a scalable blueprint for the future of education. 

*Additional sessions coming soon

Why connect with us at MWC?

Visit PwC at MWC to hear from our network leaders and global Alliance partners, with progressive insights, forward-thinking perspectives and relatable real-world use cases across key trends and themes.
Register to attend MWC

Topics we will explore:

How we care

As the world confronts medical challenges, a value-rich Care domain centered on caring for humans is emerging, where AI, science and cross-sector collaboration enable effective, affordable, preventative and personalised care at scale. 

“With the demographic shifts that are driving a significant increase and demand for care services, we are requiring a multiplicity of players leaning into this challenge. We see a huge role that technology and retail and hospitality and financial services and other industries are playing in this reconfigured domain.”

India Hardy,Partner, PwC UK

How we connect and compute

As technology becomes foundational to all industries, the Connect and Compute domain is emerging as a value-rich space where advances in AI, semiconductors, cloud and edge computing, and next-generation networks converge. These capabilities form the digital infrastructure that enables cross-sector collaboration and powers tomorrow’s economy. 

“This new era presents tremendous opportunity not only for telcos but also for hyperscale data-center providers and big tech to rethink—and elevate—the value of what it means to provide a utility.”

Florian Groene,Global Telecommunications Leader, PwC US

How we make

In the Fourth Industrial Revolution, manufacturers are teaming with tech players to build agile, sustainable operations—from predictive maintenance and automated scheduling to closed-loop materials and function as a service. First movers can capture outsized value as the Make domain scales toward roughly a quarter of global output by 2035.

“Manufacturing has always been driven by changes in customer demand. Now, how we make is becoming much more of an ecosystem of value chains that are customer-centric.”

Ryan Hawk,Global Industrials and Services Leader, PwC US

How we govern and serve

Governments are evolving from service providers to catalysts, convening cross-sector partnerships and building the standards and infrastructure that let other domains move faster—from resilient housing to smarter cities and AI enabled public services. The Govern and Serve domain is projected to contribute $17.42tn to global GDP by 2035, with upside as collaboration and responsible technology scale. 

“To maintain high quality services and free up resources to invest in new value pools, governments need to boost their own productivity, with digital transformation playing an obvious role.”

Agnieszka GajewskaGlobal Government and Public Services Leader, PwC Poland

How we fuel and power

The energy system is rapidly evolving—from fossil fuel-based chains to a flexible mix that electrifies more end uses, stores power in molecules like hydrogen, and applies AI and analytics to balance supply and demand. Leaders who build smart, resilient networks and scalable low-carbon offerings will be best positioned to capture the Fuel and Power opportunity over the next decade. 

"There is a massive need for data centers and for that you need investments in power infrastructure and in how you fuel these, and we see the tech giants actually making up alliances with energy companies to grow that capacity."

Jeroen van Hoof,Global Energy, Utilities and Resources Leader, PwC Netherlands

How we move

As mobility transforms through AI, electrification and new partnerships, a fast-growing domain is emerging around how people and goods move. Businesses that embrace this shift will be best positioned to capture the opportunities ahead.

“Electrification of the vehicle is such a fundamental change that enables a lot of other changes in mobility. The only way to master this is for a new ecosystem to form.”

Harald Wimmer,Global Automotive Leader, PwC Germany

Join PwC at MWC 2026

Contact us

Lori Driscoll

Lori Driscoll

Global Advisory TMT Industry Leader, Principal, PwC United States

Nicki Wakefield

Nicki Wakefield

Global Clients and Industries Leader, Partner, PwC United Kingdom

Joe Atkinson

Joe Atkinson

Global Chief AI Officer for the PwC Network of Firms, PwC United States

Tel: +1 215-704-0372

Jeanette  Calandra

Jeanette Calandra

Global Advisory Industries, Clients and Markets Leader, Partner, PwC United States

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