Colorful mosaic terraces of Park Güell in Barcelona at sunset, overlooking the city skyline and Mediterranean horizon.

Mobile World Congress 2026

2-5 March 2026 | Barcelona, Spain

PwC is proud to join Mobile World Congress, bringing our expertise to the forefront of innovation and connectivity. We're excited to collaborate with industry leaders, alliance partners and tech innovators to shape the future of technology and business transformation.

We unite expertise and tech
so you can outthink, outpace and outperform 

The way we live and work is changing. It’s time to look for growth in new places.

It’s time to explore new domains of growth—markets where companies work across sector boundaries to meet fundamental human needs. Like how we feed and care for ourselves, move, make and build things, and how we fuel and power it all.

Join us on the ground at Mobile World Congress for multi-sector insights focusing on the most critical challenges facing the innovators and pioneers of today. Learn more on about how these domains will form and grow. And discover how to unlock opportunity and build for what’s next. 

Join PwC at MWC 2026

Mobile World Congress highlights

Turing Stage, Hall 6
Monday, 2 March 11:00am-12:00pm

In a world where intelligence breathes through every device, the boundaries between AI, devices and connectivity are dissolving. This convergence is reshaping how we live, work, and connect, creating a personalised, always-on ecosystem that transcends expectations and awakens new possibilities. From multi-agent AI and intent-driven interfaces to the seamless orchestration of compute, edge, and network, this intelligence is evolving from interaction to intuition. Join this session and explore how AI is no longer about devices alone, but a living ecosystem that learns, adapts, and grows with us. 

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PwC Stand 4D10 in Hall 4
Monday, 2 March 11:30am-1:30pm

Join us at MWC as we introduce our latest innovations and partnerships, including our F1 sustainability collaboration, award highlights, and an exciting Formula 1–inspired digital game designed to engage and inspire.

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PwC Stand 4D10 in Hall 4
Monday, 2 March 2:00-3:30pm

  • How we fuel and power 
    Join PwC's Jeroen van Hoof as he shares his insights on how energy is connected to other domains of growth through geopolitical changes, energy demand, and technological shifts. 
    Jeroen van Hoof, Global Energy, Utilities & Resources Leader, PwC Netherlands.

  • Digital Twin and Agentic AI Transformation in Energy 
    Explore how integrated alliances like AWS and Microsoft can enable seamless connectivity and enterprise transformation.
    Helena Lapeyra Lasa, Global Energy, Utilities & Resources Advisory Leader, PwC Spain 
    Julio Castro, Chief Executive Officer, Iberdrola Sustainable Energy, Iberdrola

  • The Great Convergence: Energy and datacentres 
    Explore the future of energy and data centers in this panel discussion, focusing on innovative technologies shaping the evolving energy supply and demand landscape. 
    Folker Trepte, Global Energy, Utilities & Resources Sustainability Leader and Energy, Utilities & Resources Leader, PwC Germany 
    Julio Castro, CEO, Iberdrola Sustainable Energy, Iberdrola 
    Rolo Prabakar, Director, Asset Management team, Arcus

  • Resilience and security of energy infrastructure 
    Critical infrastructure demands smarter protection. Listen in to our interview with DESFA as we discuss key security challenges and the digital solutions shaping the future of infrastructure resilience. 
    Luca Colombo, Energy, Utilities & Resources Leader, PwC Italy 
    Alexander Angelou, Senior Manager, HSSEQ Division of DESFA, DESFA SA

  • Ecosystem in motion 
    Get an in-depth overview and demonstration of PwC's H2 Calculator tool.
    Dirk Niemeier, Head of Clean Hydrogen, CCUS and Sustainable Fuels, PwC Strategy& Germany

PwC Stand 4D10 in Hall 4 
Monday, 2 March 4:00-5:15pm 

  • The Future of Telecom 2040
    Discover what telecommunications could look like in 2040 as we explore AI infrastructure growth, the shift from connectivity to AI-driven solutions, and the integration of satellite networks with terrestrial systems, and how satellite and ground networks work together.
    Florian Groene, Global Telecommunications Sector Leader, PwC US
    Ramzi Madi, Partner, Strategy& Middle East
    Sen. Cory Gardner, CEO, NCTA
    Howard Watson, Chief Security and Networks Officer, BT Group
    Arthur Pathe, Corporate Development Officer, OQ Technology
  • The Sisu mindset for AI change 
    Leadership stamina defines transformation. Join this session to learn about the Sisu Mindset—resilience, integrity, and practical optimism—and how AI transformation becomes a leadership endurance game. 
    Jeanette Calandra, Global Advisory Industries, Clients, and Markets Leader, PwC US
    Joe Atkinson, Global Chief AI Officer, PwC US 
    Iris Meijer, Chief Product & Marketing Officer, Verizon Business
  •  AI-led Profitable Growth (Fit-for-Growth) 
    Listen in on an interactive panel, featuring Peloton and Google, as they discuss how companies are redefining value creation amid accelerating disruption and industry convergence as a result of advancement in AI. 
    Namit Kapoor, Partner, Strategy& US
    Vivek Shrivastava, Partner, Strategy& US
    Sri Manda, CIO, Peloton Interactive
    Ben Lin, Scaled Operations Lead of gTech Ads and Ads Content Operations & Testing, Google 

PwC Stand 4D10 in Hall 4 
Tuesday, 3 March 10:00-11:00am 

  • The Autonomous, Intelligent and Secure Factory 
    Engineering & Manufacturing Integration makes it possible – but what does a fully automated factory look like in practice? Explore the technologies driving autonomy, from robotics and IoT to predictive maintenance and hear real-world examples of manufacturers reducing downtime and increasing efficiency through end-to-end integration. 
    Jens Fath, EMEA Smart Manufacturing Leader, PwC 
    Klaus-Dieter Schopf, EMEA Operations Transformation, PwC Germany
    Dr. Oliver Hanka, Industrial and Product Cyber Security Leader, PwC Germany 
    Yval Levy, CEO and Technical Director R&D, Video Systems srl 
  • Customer-Centric Manufacturing: Driving Growth Through Tech 
    AI is transforming customer experience from a cost centre into a growth engine by enabling proactive, personalized interactions across the customer journey. Join this session as we explore how organisations can design distinctive moments and operating models that link experience to growth. 
    Ashley Valdez, Customer Transformation Director, PwC UK 

PwC Stand 4D10 in Hall 4
Tuesday, 3 March 11:30am-12:50pm 

  • Empowering Telcos with Agentic AI: A Strategic Blueprint for Scaling AI in Operations and Customer Experience 
    Discover how next-generation AI can transform telco operations and customer experience in this panel showcasing an agentic AI transformation blueprint.
    Quinton Pienaar, TMT Partner, PwC UK
    Florian Groene, Global Telecommunications Sector Leader, PwC US 
    Jeff Amann, EVP and GM, Salesforce
  • Why “Number of Agents” Is the Wrong Metric  
    Join AT&T’s Mitch Gunnels and PwC’s Fred Brown as they challenge the common focus on agent quantity in autonomous AI deployments. Drawing from AT&T’s experience, Mitch reveals why more agents often mean architectural debt—not value—and how smarter design drives true scalable, cost-effective growth. Walk away with fresh insights on optimizing capability and avoiding common pitfalls in agentic AI.
    Fred Brown, Agentic AI Leader, PwC US 
    Mitch Gunnels, VP of Agentic AI for Enterprise, AT&T
  • Agentic AI-powered integrated helpdesk    
    Experience the future of service operations with our Agentic AI-powered Integrated Helpdesk. We'll demonstrate autonomous agents seamlessly handling HR, Finance, and IT incidents by automatically classifying, diagnosing, and executing—no human intervention needed. 
    Vinish Bawa, Telecommunications Leader, PwC India
    Ritesh Jain, Agentic Augmentation Leader, PwC India 
    Vishal Lathar, Executive VP for Telecom Industry, HCL
  • Connected car–Between vision and reality 
    Connected mobility is accelerating fast. Join us as we explore the gap between the Connected Cars vision and today’s reality, evolving needs from software‑defined vehicles and V2X, and OEM–MNO challenges—brought to life through BMW’s 2030 connectivity strategy and AWS insights. 
    Tanjeff Schadt, Partner, Strategy& Germany
    Dr. Frerk Fitzek, Head of Connected Vehicle Onboard, BMW 

Tuesday, 3 March 12:30 to 2:30pm
MWC Networking Hub, Hall 6

Digital infrastructure is entering a new era where economics, capital, and policy matter as much as technology. Rising capital costs, shifting investor priorities, and regulatory intervention are reshaping how towers, fibre, data centers, and satellite networks are built and scaled. Join us as we convene investors, InfraCo leaders, vendors and regulators to debate where value will flow next and how to shape the market. 

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PwC Stand 4D10 in Hall 4
Tuesday, 3 March 1:00-2:00pm 

  • Future of consumer health diagnostics with Roche 
    Discover how next-generation AI can transform telco operations and customer experience in this panel showcasing an agentic AI transformation blueprint. 
    Alexandros Giannakis, Life Sciences Partner, PwC Switzerland
    Anthony Bruce, Global Health Industries Leader, PwC UK 
    Manuel Puig Sanchez, International Business Leader Chronic Care, Roche Diagnostics
  • Building the Future of Public Healthcare in Valencia with AI
    Come to our fireside chat and listen in as explore the Digital Transformation of Valencian Health System, with a special focus on the role of Artificial Intelligence. Bernardo Valdivieso, of Valencia Health, will address not only the opportunities that AI brings to improve efficiency, quality, and patient care, but also the importance of strong governance to ensure its ethical, safe, and responsible use.
    Leticia Rodriguez Vadillo, Health Industries and Retail Lead Partner, PwC Spain 
    Bernardo Valdivielso, Regional Secretary for Planning, Information and Digital Transformation, Valencia Health
  • From data to care: How AI and experience design are reshaping healthcare engagement 
    Personalization alone is no longer enough. Listen in as we show how healthcare must shift to contextualized, in‑the‑moment experiences aligned with provider workflows. We'll also showcase PwC’s AI‑enabled Content Supply Chain and its integration with Adobe Experience Cloud to deliver information that informs, reassures, and empowers. 
    Mathias Elsässer, Customer Transformation Partner, PwC Germany
    Terence Ngai, Global Adobe Alliance Director, PwC US
    John Baxendale, Sr. Solution Architect, Adobe 

PwC Stand 4D10 in Hall 4
Tuesday, 3 March 2:30-5:30pm

The world is more connected than ever, yet the next era of connection is only just beginning. Come join female leaders at the FQ Lounge™ @ Mobile World Congress as we shape the future of technology that transforms connectivity into meaningful impact.

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GSMA Marconi Stage, Hall 6​
Tuesday, 3 March, 4:15-5:00pm

As enterprise workloads and connectivity demands escalate, latency becomes the difference between real‑time responsiveness and failure. Join this session as we explore how Edge AI is unlocking zero‑latency intelligence for enterprises and telcos, transforming manufacturing, retail, telecoms, and critical infrastructure as AI with edge computing accelerates. The result is real‑time processing, instant analytics, automation, and reliability.

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Turing Stage, Hall 6
Tuesday, 3 March, 4:30-5:15pm

Learn how telcos can transition from traditional network providers to AI powerhouses by monetizing AI through intelligent network optimization, GPU-as-a-Service, and AI-driven customer platforms. In this session, we'll discover real-world use cases, develop actionable AI-as-a-Service strategies, and identify opportunities to drive scalable, revenue-generating innovation across industries.

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PwC Stand 4D10 in Hall 4 
Wednesday, 4 March 10:00-11:00am 

  • From Total Defense to Total Resilience: Preparing for constant disruption
    Across the world, resilience has become a defining leadership challenge—not driven by a single threat, but by a convergence of natural disasters, systemic shocks, cyber disruption, and geopolitical uncertainty. Learn more about this new era of resilience industries and nations are entering today. 
    Steve Kershaw, Global Defence and Security Leader, PwC UK 
    Alex Buirski, Partner and Defense Partner, Security & Resilience Leader, PwC Middle East 
  • Critical by design: How telcos enable and safeguard infrastructure resilience   
    As telecom networks become vital infrastructure, telcos face complex risks—from cyber to climate threats—while supporting wider economic resilience. Join our session as we explore emerging risks, network failure impacts, and how technology and collaboration boost resilience. We'll also demonstrate PwC’s resilience tool, showing how to identify threats, assess vulnerabilities, and prioritize investments for stronger, more adaptable networks. 
    Cesare Battaglia, EMEA Aerospace & Defense lead, PwC Italy
    Giovanni Maver, Aerospace Defense & Security, PwC Italy 
    Thomas Tscherisch, Chief Strategy Officer, Deutsche Telekom AG 
  • Protecting Critical Infrastructure: Where Telecom Meets Aviation & Defense
    Join this session to preview a live demo of an innovative monitoring and risk-intelligence tool from startup Dimetor, showcasing how telecom network data can be used to protect critical infrastructure across aviation and defense environments.
    Thomas Neubauer, CEO and co-founder, Dimetor

PwC Stand 4D10 in Hall 4 
Wednesday, 4 March 11:30am-12:30pm 

  • Building Europe’s digital sovereignty in an age of geopolitical shockwaves 
    Join us to explore how Europe’s sovereign cloud is evolving beyond data localization to encompass jurisdictional control, operational independence, and supply-chain assurance. Discover key strategies shaping the future of digital sovereignty, infrastructure commercialization, and the rise of Europe’s AI Gigafactories in a competitive global landscape. 
    Warren Tucker, Partner and Technology Leader, PwC UK
    Brian Burns, Partner and AI Infrastructure Leader, PwC UK
    Mohamed Talaye, Chief Technology Officer, Orange Business
    Paul Bultema, Senior Vice President, Head of Tract EMEA, Tract
    Robin Cole, Vice President of Engineering, Microsoft
    Mike Graham, EMEA Strategy & Markets Leader, AMD
  • Architecting Trust at Scale: From Digital Foundations to Business Innovation
    Join us as we sit down with leaders from Orange Business and Microsoft and discuss how to design trusted digital architectures that fuel innovation, resilience, and sustainable value. Together, we'll explore how Orange Business embeds security and scales trusted solutions, and Microsoft powers secure, scalable cloud foundations.
    Olivera Majdandzic, Tech Transformation Partner, PwC France
    Mohamed Talaye, Chief Technology Officer, Orange Business
    Carla Sarkis, Sales Director, Telco & Media Industry, Microsoft
  • Why network resilience matters more than ever 
    Resilience is becoming the new competitive edge. Observe this panel where we examine why resilience is now a board‑level priority and how telcos can embed it across network design, operations, and investment decisions. When innovation meets reliability, resilient networks become the foundation for future‑ready connectivity.
    Blanca Cavalheiro, Partner, PwC Middle East
    Alejandro Domene, Managing Director of Research & Network Strategy, AWS
    Gabriela Styf Sjoman, Managing Director, Research and Commercialisation, BT Group

PwC Stand 4D10 in Hall 4 
Wednesday, 4 March 1:00-2:00pm 

  • Scaling-up AI-powered autonomy: How the Gulf Cooperation Council can inspire global urban mobility ecosystems   
    AI‑powered autonomy is reshaping how cities move. Listen in to our panel, where we'll discuss why the GCC—combining greenfield development, investment capacity, and advanced digital infrastructure—offers an ideal at‑scale testbed for robo‑taxis, shuttles, buses, and passenger drones, helping de‑risk technologies and define a playbook global cities can adopt.
    Mark Haddad, Partner, Strategy& Middle East
    Ruggero Moretto, Partner, Strategy& Middle East 
  • ISAC-enabled mobile network infrastructure for drone air traffic control   
    Antennas in the 26GHz band can act as active and passive radar, enabling mobile networks to identify and communicate with unmanned aircraft. Explore how 5G/6G become CNS (Communication, Navigation, Surveillance) systems—unlocking safer, higher‑capacity drone operations and transforming air traffic management in controlled areas.
    Thomas Aichberger, Director, Strategy& Germany
    Christian Laqué, Chief Technology Officer, Telekom Australia
  • Physical AI at scale: Autonomous driving, its system constraints and regional paths
    Explore the next wave of AI—Physical AI—where intelligence drives real-world movement through autonomous vehicles that operate with closed-loop systems. This session regional differences in deployment and regulation, with a particular spotlight on developments in China.
    Tanjeff Schadt, Partner, Strategy& Germany

Turing Stage, Hall 6
Wednesday, 4 March 2:00-2:45pm

As global connectivity demands accelerate, Non‑Terrestrial Networks are emerging to bridge coverage gaps and expand access worldwide. Using direct‑to‑device satellite links, drones and high‑altitude platforms, NTNs enable commercial and humanitarian applications from IoT in remote industries to restoring communications after disasters. Join us and learn more about NTNs, real‑world use cases, regulatory considerations and competition.

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Johnson Stage, Hall 6
Wednesday, 4 March 2:15-3:00pm 

In the 5G era, attention is fleeting but emotion lasts. Every day, billions of GIFs, stickers, and memes turn quick reactions into meaningful connections across private chats and messaging apps. Join us for this session to unpack how these micro-moments of joy, humor, and authenticity are redefining the language of digital engagement and discover how brands can harness them to stay relevant, resonant, and real in the fast-scrolling mobile age. 

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PwC Stand 4D10 in Hall 4 
Wednesday, 4 March 2:30-3:30pm 

  • Embodied AI – Bringing AI into the Physical World
    By 2030, the market for embodied AI – robots, physical agents, and their supporting software and sensors – is projected to reach $224 billion, with many experts predicting it could eventually outgrow the cloud market. As we move from Gen AI to Physical AI, the challenge is no longer just intelligence in the cloud, but intelligence that can sense, decide, and act safely in the physical world. Join the discussion.
    Patrick Parodi, Managing Director Global Commercial Technology and Innovation Office, PwC US 
    Jen Hawes-Hewitt, Global Head of Growth & Strategy, Telecommunications Industry, Google
  • Connectivity Panel - cloud–edge–robot continuum
    Explore the role of private 5G and next‑generation links in enabling low‑latency control, millisecond teleoperation, and resilient operations in mission‑critical environments. What architecture is needed so robots can perceive, reason, and act in real time, pushing compute to the edge while leveraging the cloud for large‑scale training and simulation. Join and listen in as our panel discusses the challenges raised by humanoid robots on both public and private wireless networks. 
    Patrick Parodi, Managing Director Global Commercial Technology and Innovation Office, PwC US
    Marco Rota, Vice President Connected Ecosystems, Lumen
    Jim Brisimitzis, Founder & General Partner, KhasmLabs
    Haydrien Roy, Head of Global Business Development, Ugo 
    Brandon Barbello, Founder & COO, Archetype.ai 
  • Measuring business success of Physical AI
    Join us as we explore how enterprises should think about integrating diverse fleets of robots, redesigning processes, and creating new value from physical AI—beyond buying hardware. This starts with telemetry: How standardized telemetry, “flight recorder” logs, and explainable behavior can underpin safety, compliance, and assurance for regulators, insurers, and boards.
    Patrick Parodi, Managing Director Global Commercial Technology and Innovation Office, PwC US
  • Smart Campus journey and connected ecosystems
    The future of education requires more than digital tools—it demands a reimagined technology foundation. Join our session and hear how JMA Wireless and PwC are pioneering private 5G deployment and enabling immersive learning, advanced research, secure connectivity, smarter campus operations, and a scalable blueprint for modern universities worldwide.
    Harish Nalinakshan, TMT Strategy Partner, PwC US 
    Jeff Rubin, SVP & Chief Digital Officer, Syracuse University
    Steve Herron, General Manager, JMA Wireless 

*Additional sessions coming soon

Why connect with us at MWC?

Visit PwC at MWC to hear from our network leaders and global Alliance partners, with progressive insights, forward-thinking perspectives and relatable real-world use cases across key trends and themes.
Register to attend MWC

Topics we will explore:

How we care

As the world confronts medical challenges, a value-rich Care domain centered on caring for humans is emerging, where AI, science and cross-sector collaboration enable effective, affordable, preventative and personalised care at scale. 

“With the demographic shifts that are driving a significant increase and demand for care services, we are requiring a multiplicity of players leaning into this challenge. We see a huge role that technology and retail and hospitality and financial services and other industries are playing in this reconfigured domain.”

India Hardy,Partner, PwC UK

How we connect and compute

As technology becomes foundational to all industries, the Connect and Compute domain is emerging as a value-rich space where advances in AI, semiconductors, cloud and edge computing, and next-generation networks converge. These capabilities form the digital infrastructure that enables cross-sector collaboration and powers tomorrow’s economy. 

“This new era presents tremendous opportunity not only for telcos but also for hyperscale data-center providers and big tech to rethink—and elevate—the value of what it means to provide a utility.”

Florian Groene,Global Telecommunications Leader, PwC US

How we make

In the Fourth Industrial Revolution, manufacturers are teaming with tech players to build agile, sustainable operations—from predictive maintenance and automated scheduling to closed-loop materials and function as a service. First movers can capture outsized value as the Make domain scales toward roughly a quarter of global output by 2035.

“Manufacturing has always been driven by changes in customer demand. Now, how we make is becoming much more of an ecosystem of value chains that are customer-centric.”

Ryan Hawk,Global Industrials and Services Leader, PwC US

How we govern and serve

Governments are evolving from service providers to catalysts, convening cross-sector partnerships and building the standards and infrastructure that let other domains move faster—from resilient housing to smarter cities and AI enabled public services. The Govern and Serve domain is projected to contribute $17.42tn to global GDP by 2035, with upside as collaboration and responsible technology scale. 

“To maintain high quality services and free up resources to invest in new value pools, governments need to boost their own productivity, with digital transformation playing an obvious role.”

Agnieszka GajewskaGlobal Government and Public Services Leader, PwC Poland

How we fuel and power

The energy system is rapidly evolving—from fossil fuel-based chains to a flexible mix that electrifies more end uses, stores power in molecules like hydrogen, and applies AI and analytics to balance supply and demand. Leaders who build smart, resilient networks and scalable low-carbon offerings will be best positioned to capture the Fuel and Power opportunity over the next decade. 

"There is a massive need for data centers and for that you need investments in power infrastructure and in how you fuel these, and we see the tech giants actually making up alliances with energy companies to grow that capacity."

Jeroen van Hoof,Global Energy, Utilities and Resources Leader, PwC Netherlands

How we move

As mobility transforms through AI, electrification and new partnerships, a fast-growing domain is emerging around how people and goods move. Businesses that embrace this shift will be best positioned to capture the opportunities ahead.

“Electrification of the vehicle is such a fundamental change that enables a lot of other changes in mobility. The only way to master this is for a new ecosystem to form.”

Harald Wimmer,Global Automotive Leader, PwC Germany

Join PwC at MWC 2026

Contact us

Lori Driscoll

Lori Driscoll

Global Advisory TMT Industry Leader, Principal, PwC United States

Nicki Wakefield

Nicki Wakefield

Global Clients and Industries Leader, Partner, PwC United Kingdom

Joe Atkinson

Joe Atkinson

Global Chief AI Officer for the PwC Network of Firms, PwC United States

Tel: +1 215-704-0372

Jeanette  Calandra

Jeanette Calandra

Global Advisory Industries, Clients and Markets Leader, Partner, PwC United States

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