Asia Pacific's Time

We must act now.

Asia Pacific's Time

Asia Pacific's Time

Asia Pacific is changing. The strong fundamentals which dramatically improved prosperity and living standards across the region, can no longer be relied upon to address the inevitable continuous disruptions.

The era of passive growth is over; it is now time to act.

This is Asia Pacific’s time. Asia Pacific must now build a resilient future on five pillars: Advancing the digital economy, enabling regional enterprise growth, rebalancing supply chains and fostering innovation, future-proofing the labour force, and building towards a net-zero economy.

Duration: 00:01:23

Advancing the digital economy

Businesses across the region must accelerate their digital adoption in order to stay competitive. This will require identifying the right areas for digitalisation and prioritising technological solutions at appropriate places in their value chain. However, the ensuing security and data-related risks will require business and government to enhance data privacy and cyber-security policies.

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Enabling regional enterprise growth

With rising global uncertainties, enterprises must proactively expand their regional presence to benefit from the growing opportunities across Asia Pacific. This will be even more relevant with the recent signing of the world's largest trade agreement, the Regional Comprehensive Economic Partnership (RCEP). Operational performance, product and process innovation, and go-to-market excellence will be crucial, with regional expansion in the services sector and growing digitalisation being high-potential areas.

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Rebalancing supply chains and fostering innovation

Businesses must seize this moment to restructure their global supply chains and transition to new regional networks. This rapidly changing environment will allow nations to develop hubs in which corporations and start-ups, collaborating with academia and governments, work together to drive innovation.

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Expand and future-proof the labour force

The region needs a workforce equipped with advanced and relevant skillsets for its near and long term future. Businesses should reskill employees’ for their entire careers through effective partnerships, whilst governments need to develop new long-term growth goals and identify the tomorrow’s jobs before revising their education strategies. This needs to be done with the support of business and local communities to develop the necessary talent for future growth.

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Building climate change resilience towards a net-zero future

Asia Pacific is highly vulnerable to climate change and should take a leadership role in creating a net-zero future. Actors throughout the region must collaborate in the construction of a circular economy, while enhancing food security with innovative agritech solutions across the developed and developing parts of the region.

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Asia Pacific Leaders

Raymund Chao

Asia Pacific and China Chairman, PwC China

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Christopher Kelkar

PwC Asia Pacific Vice Chairman, Operations, PwC United States

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Sridharan Nair

PwC Asia Pacific Vice Chairman, Markets, PwC Malaysia

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Find your local Asia Pacific contact

Joseph Chou

Chairman and CEO, Taipei, PwC Taiwan

+886 2 27296666, x26693

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Roderick Danao

Vice Chairman and Assurance Partner Chairman, Makati, PwC Philippines

+63 (2) 459 3065

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Soo Hoo Khoon Yean

Managing Partner, PwC Malaysia

+60 (3) 2173 0762

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Marcus Lam

PwC Asia Pacific Vice Chairman, Singapore Chairman, PwC Singapore

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Sundara Raj

Markets Leader and Chief Digital Officer, PwC Malaysia

+60 (3) 2173 1318

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Eddy Rintis

Territory Senior Partner, Jakarta, PwC Indonesia

+62 21 509 92901

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Patrick Tuan

Markets Leader, Taipei, PwC Taiwan

+886 2 27296666, x25995

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Koichiro Kimura

PwC Asia Pacific Vice Chairman ; Japan Group Chairman, PwC Japan

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Yukinori Morishita

Markets Leader, PwC Japan

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Mark Averill

New Zealand Chief Executive Officer, Auckland, PwC New Zealand

+64 21 646 418

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Kevin Burrowes

Partner, Office of CEO, PwC Australia

+61 3 8603 1443

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Raymund Chao

PwC Asia Pacific and China Chairman, PwC China

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Kim Dong-Su

Partner, SamilPwC, PwC South Korea

+82 2 709 8931

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Sanjeev Krishan

Chairman, Gurgaon 10C, PwC India

+91 124 330 6017

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Thomas Leung

Markets Leader, PwC China

+[86] (10) 6533 2838 / +[852] 2289 8288

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Ay-Tjhing Phan

Markets Leader, Jakarta, PwC Indonesia

+62 21 509 92901

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Vivek Prasad

Markets Leader, PwC India

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Joanne Robinson

General Manager, Auckland, PwC New Zealand

+64275896335

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Mary Jade Roxas

Markets Leader, PwC Philippines

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Kok Weng Sam

Markets Leader, PwC Singapore

+65 9367 3340

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David Tay

Markets Director, TP.HCM, PwC Vietnam

+84 28 3823 0796, Ext. 4691

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Dinh Thi Quynh Van

Chairwoman, Hanoi, PwC Vietnam

+84 24 3946 2246

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Paiboon Tunkoon

Partner, Chief Sustainability Officer, PwC Thailand

+66 (0) 2844 1000

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Hoonsoo Yoon

Chief Executive Officer, Seoul, PwC South Korea

+82 2 709 0201

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