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Purpose and values

Our purpose is why we exist. Our values define how we behave.

Our purpose is to build trust in society and solve important problems.

In an increasingly complex world, we help intricate systems function, adapt and evolve so they can benefit communities and society – whether they are capital markets, tax systems or the economic systems within which business and society exist. 

Today, COVID-19 pandemic is evolving and is continuing to affect people, business and societies around the world. There’s a growing realisation that we will not be returning to the old normal. We have the opportunity to choose a new normal where economic and social progress are aligned.  

Creating a common purpose will help to steer business through the next stage of evolution, as the systems upon which economies and societies depend are disrupted and evolve.

Our why | purpose

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Our how | Values and behaviours

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Our values define who we are, what we stand for, and how we behave.

While we come from different backgrounds and cultures, our values are what we have in common. They describe the expectations our clients should have of us, guide how we work with each other, and hold us accountable to do our best. They govern our actions and enable our success.

Our five values, and their underlying behaviours, set the context in which we strive to fulfill our Purpose to build trust in society and solve important problems.

The trust that our clients, communities and our people place in PwC, and our high standards of ethical behaviour, are fundamental to everything we do. Our values underpin our Code of Conduct which is our frame of reference for the decisions we make every day. It's how we do business.

Our values came from our people. Over 130,000 individuals had a voice in articulating what it should feel like to work with PwC, now and into the future.

Our Values and Behaviors

What do these values mean in practice? 

When working with our clients and our colleagues to build trust in society and solve important problems, we…

Act with integrity

  • Speak up for what is right, especially when it feels difficult
  • Expect and deliver the highest quality outcomes
  • Make decisions and act as if our personal reputations were at stake

 

Make a difference

  • Stay informed and ask questions about the future of the world we live in 
  • Create impact with our colleagues, our clients and society through our actions
  • Respond with agility to the ever changing environment in which we operate

Care

  • Make the effort to understand every individual and what matters to them
  • Recognise the value that each person contributes
  • Support others to grow and work in the ways that bring out their best

Work together

  • Collaborate and share relationships, ideas and knowledge beyond boundaries
  • Seek and integrate a diverse range of perspectives, people andideas
  • Give and ask for feedback to improve ourselves andothers

Reimagine the possible

  • Dare to challenge the status quo and try newthings
  • Innovate, test and learn from failure
  • Have an open mind to the possibilities in every idea

Contact us

Bethan Grillo

Bethan Grillo

Managing Director, Global Purpose, Corporate Responsibility, New World New Skills, PwC United Kingdom

Tel: +44 (0) 20 7804 5746

Alexis Jenkins

Alexis Jenkins

Director, Global Strategy and Leadership, PwC United Kingdom

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