Purpose and values

Our purpose is why we exist. Our values define how we behave.

Our purpose is to build trust in society and solve important problems.

In an increasingly complex world, we help intricate systems function, adapt and evolve so they can deliver sustained outcomes for communities and society – whether they are capital markets, tax systems or the economic systems within which business and society exist.

Creating a common purpose will help to steer business through the next stage of evolution, as the systems upon which economies and societies depend are disrupted and evolve.

Our why | purpose

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Our how | Values and behaviours

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Our values define who we are, what we stand for, and how we behave.

While we come from different backgrounds and cultures, our values are what we have in common. They describe the expectations our clients should have of us, guide how we work with each other, and hold us accountable to do our best. They govern our actions and enable our success.

Our five values, and their underlying behaviours, set the context in which we strive to fulfil our Purpose to build trust in society and solve important problems.

The trust that our clients, communities and our people place in PwC, and our high standards of ethical behaviour, are fundamental to everything we do. Our values underpin our Code of Conduct which is our frame of reference for the decisions we make every day. It's how we do business.

Our Values and Behaviors

What do these values mean in practice? 

When working with our clients and our colleagues to build trust in society and solve important problems, we…

Explore the Code's five major sections

Build trust in how we do business

This section of the Code sets out what’s expected of us as professionals. We maintain our reputation by upholding professional standards, adhering to applicable laws and regulations, and fulfilling ethical obligations while delivering high quality, innovative work.

Build trust in how we use information

We respect the privacy and confidentiality of information of our clients, our people and others with whom we do business. We protect personal and other confidential information in all forms and never misuse it. We use good judgement on social media.

Build trust in our communities

This part of the Code addresses how we present ourselves to the world and to the markets in which we operate. We aim to gain the trust of our stakeholders by showing care, openness and honesty, and focusing relentlessly on ethics and quality.

Build trust with each other

The section of the Code talks to how we treat each other at work. Trust is key to working effectively with our colleagues and serving our clients. It begins with each of us treating each other with care, courtesy, dignity, fairness and respect.


Speak up

Speaking up when something doesn't seem right demonstrates our integrity and that we have the courage to do the right thing. This section of the Code covers when and how to express concerns and report situations that don't seem right.


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Colm Kelly

Colm Kelly

Global Leader, Corporate Sustainability, PricewaterhouseCoopers International Limited

Bethan Grillo

Bethan Grillo

Managing Director, Global Corporate Sustainability, PricewaterhouseCoopers International Limited

Tel: +44 (0) 20 7804 5746