PwC named a Leader in the IDC MarketScape: European Artificial Intelligence Services 2025

PwC has been named as a Leader in the IDC MarketScape: European Artificial Intelligence Services 2025 Vendor Assessment (September 2025, IDC #EUR153006025).

Commenting on PwC, the IDC MarketScape report states, ‘PwC’s Data, Analytics, and AI practice combines deep industry knowledge, technical expertise, and a strong focus on responsible AI to help clients transform operations and reinvent their business model. Across Europe, PwC serves approximately 500 active clients for AI services via its local offices and delivery teams. To support this engagement model, the firm has rolled out a network of AI centers of excellence and innovation labs in Luxembourg, Switzerland, France, Germany, the UK, the Czech Republic, and other key European countries. Its core offerings span AI strategy, responsible AI, solution build and implementation, and embedded AI, including operations and workforce upskilling.’

Per the report, ‘AI service vendors in Europe are winning business by showing clear adoption strategies and proving their value through real customer projects. Geographic presence is also a key factor; some providers leverage global scale and resources to drive innovation and delivery while others adopt a more focused regional approach tailored to local business needs. Vendors with relevant and flexible offerings are strengthening their position by meeting specific client needs and delivering tangible value.’

On PwC’s strengths, the report states, “IDC considers PwC’s strategies related to client adoption, sales and distribution, and innovation and R&D to be key strengths. Additionally, the company distinguishes itself through close collaboration with European public-sector bodies and regulatory authorities for both AI advisory and AI R&D initiatives.” 

It goes on to say, ‘Large European organizations looking for a consulting-led AI services partner with robust functional and industry-specific methodologies, a strong portfolio of reusable assets, and a well-established innovation culture in Europe should consider PwC.’

Read the report excerpt here

About IDC MarketScape

IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of technology suppliers can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.