Open Innovation to Leverage Agribusiness Competitiveness

June 11, 2024

PwC Agtech Innovation is an Agribusiness innovation hub in PwC Brazil. Connected to leading companies in their segments, the hub is the protagonist of a new dynamic of innovation in Agro: open, networked, collaborative and agile, focused on enhancing the innovation capacity of everyone involved.

It connects and drives large companies, startups, producers, investors, academia and other actors in the Agro innovation ecosystem, to develop technological solutions that make the sector more inclusive, competitive and sustainable.

Dirceu Junior, COO Agtech Innovation, Partner, PwC Brazil, ‘Agtech Innovation is one of the most important Ag innovation hubs in the world. Forming a genuinely connected network, we combine corporations, startups, investors, academics and enthusiasts to face Agro challenges. We work together to build a journey of open innovation, from building practices to execution, combining players to transform the sector.’

In a recent PwC-sponsored IDC Spotlight, titled ‘Open Innovation to Leverage Agribusiness Competitiveness’ (May 2024, IDC #LA24005), analysts state that, ‘PwC Agtech Innovation represents a space where ideas arise to connect innovation partners.  In various projects and services, they establish innovation processes within corporations by updating concepts and awareness dynamics in order to prepare businesses for complex and innovative futures.’

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Rob Donnelly

Rob Donnelly

Global Analyst & Advisor Relations Leader, PwC US

Tel: +1 (917) 471 3355

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