Steering organisations to drive sustained outcomes, build trust and become fit for future

In early March, TBR met with Arnab Basu, PwC India’s Advisory leader, to discuss developments in India and how the firm’s presence and activities have changed in recent years. In this blog post, TBR highlights that PwC India’s diverse client base translates into plenty of opportunities in the region and explores how The New Equation, PwC’s nearly 2-year-old strategy, resonates with India-based clients.

In describing the demand for consulting, during the interview with TBR, Arnab shared that he’d seen a “perceptible shift” in consulting spend, with an uptick from privately held (family or founder) clients and multinational captive centers. PwC in India observes an increase in large transformation projects across supply chain, HR and finance, with the manufacturing sector particularly active, especially around industrial IoT (IIoT), connectivity and digital operations. While emerging areas may be faster growing, customer experience — often the start of digital transformations — remains a massive investment area for many clients. 

In TBR’s view, The New Equation might be seen favorably in India because of two PwC India characteristics that came through in the discussion with Arnab. TBR notes “First, India-based clients clearly believe the country’s economic success and growth potential warrant the same attention and quality of services prevalent in more mature markets, such as the U.S. and Europe. Second, PwC India focuses on bringing additional value and services to existing PwC clients. By concentrating on where the firm can have the greatest effect, PwC avoids being stretched beyond its capacity to sustain high-quality services. In short, PwC India’s clients see the sustained outcomes and the trusted relationships inherent in The New Equation.”

Commenting on the blog, Arnab Basu, Partner, Advisory Leader, PwC India, said “PwC’s consultants in India help organisations work smarter and grow faster. Our formula is simple: we deliver bold ideas, empowering technology and meaningful experiences creating real-life results. This is our new value equation and we help you solve for a better tomorrow. PwC’s transformation services in India architect solutions with a focus on ‘change adoption’ and value realisation and help companies navigate complex transformational journeys riding on the digital wave. The firm’s business transformation services gives client’s the edge they need in this disruptive age.”

Click here to read the blog