PwC UK Alliance strategy enables go-to-market innovation and growth

PwC UK held an in-person Alliance Summit in October 2022 where PwC provided an update on the Global Alliances and Ecosystem's strategy.

PwC recognizes that growing a client's business in today's ever-changing world is more complex than ever. Customers are demanding faster, more personalized experiences and PwC's Global Alliances and Ecosystems are central to helping solve our clients' challenges.

PwC’s multi-competency technical and functional expertise, in conjunction with deep Alliance relationships, enables PwC to help our clients transform their businesses to realise exceptional, sustained business outcomes.

The IDC Market Note (December 2022, IDC #EUR149986623) explores the evolution of PwC UK’s Alliance strategy, providing insights on how the combination of PwC and Alliance partners meets changing customer requirements as part of an ecosystem-focused go-to-market model.

From IDC’s point of view, the Market Note states that: ‘PwC’s UK-focused Alliance Summit underlined the importance of collaboration with third party vendors and technology suppliers to the company’s customer relationships. Against an uncertain macroeconomic backdrop, PwC emphasized the growing importance of turning disruption into opportunity.’

Marco Amitrano, Managing Partner and Head of Clients and Markets, PwC UK, said, 'Purpose, strategy and go-to-market are aligned. We are building trust with clients through our track record of delivering sustained business outcomes that are underlined by a human-led and technology-powered approach.'

Oz Ozturk, UK Alliance Partner Sponsor, commented, 'Alliances are integral to our hypergrowth strategy. We experienced an average rate of growth of 40 percent last year ....in the next three years we will triple the size of our business.'