Innovation Catalyst: PwC EMEA Focuses on Human-Centered, Tech Powered App Modernization

On May 18, 2023, PwC held its EMEA analyst day, at which it discussed its innovation strategy and demand for its IT and business consultancy services, which it sees as 'unprecedented' today, driven predominantly by the need for speed for change among its clients.

At PwC, our cloud migration services help organisations move critical workloads to the cloud, our application and data modernization solutions offer a competitive upgrade by rebuilding legacy systems with new cloud-native architecture and advanced data capabilities. As a result, our clients operate more efficiently, make better data-driven decisions and propel their business forward to where it’s never been before.

PwC helps clients to reinvent their systems with application modernization solutions. Our application modernization solutions help businesses to rebuild and redesign new cloud architecture and operating systems designed to increase agility, flexibility and scalability across critical business functions. As a result, the business moves from an outdated legacy system to a modern infrastructure with on-demand resources.

PwC are reinventing the way applications and infrastructure are built using our deep industry experience and leading cloud-native tools and technologies. With our iterative build approach, we help businesses become more efficient and responsive to quick changes. We leverage our industry standard automation tools and cloud service providers (CSP) funding models to build a cloud modernization strategy that aligns with individual businesses. 

Johan Jegerajan, EMEA Tech Consulting Leader, PwC UK, said, ‘We work alongside companies to help them to move beyond migration and embrace modernization. Organisations are looking for ways to rethink their business models and processes to drive more collaboration, respond more rapidly to fluctuating market changes and improve overall user experiences. GenAI is just the latest disruption driving the reinvention of these business models. At PwC, we help our clients to deliver on their strategic priorities with our human-led, tech-powered approach and the depth of our industry and alliance relationships.’

From IDC’s point of view, their recent Market Note ‘Innovation Catalyst: PwC EMEA Focuses on Human-Centered, Tech Powered App Modernization’ (June 2023, IDC #EUR148855022) states that: ‘PwC is conducting significant application modernization programs for its EMEA customers, either as a standalone service, or as part of a larger set of business transformation change programs. It's clear from the customers that opportunities exist for them to be helped more and more in the areas of integration and orchestration of applications and technologies, as well as cloud cost optimization, through services such as FinOps.’

Read the report here  (file size: 0.80 MB)