For treasurers, managing cash is a balancing act. When cash flow is strong, many companies aren’t worried about cash management. But when business dries up—as it did for many firms during the last downturn—cash management becomes much more worrisome and could put a company’s future in jeopardy.
A recent PwC survey found that cash management was the second-most important issue for treasurers, right behind long-term funding. Canadian companies need to have enough working capital to get them through both good times and bad. The following article discusses some of the strategies – both defensive and offensive – you can embrace to help better manage your business’s cash.