Alter Ego award from the Association des Femmes en Finance du Québec: Nicolas Marcoux, CEO of PwC Canada, recognized for his commitment to the advancement of women in business


Montreal, April 30, 2024 – PwC Canada is proud to announce that Nicolas Marcoux, Chief Executive Officer and Senior Partner, will receive the 2024 Alter Ego award, presented by the Association des Femmes en Finance du Québec (AFFQ). This award recognizes the work of a man who shows determination in his contribution to the advancement of women, equity and diversity in business.

For decades, Nicolas Marcoux has been recognized by his peers as an active ally in the advancement of women. In the performance of his duties, he systematically incorporates equity, diversity and inclusion principles into all of PwC Canada’s business practices.

Both the representation and advancement of women in business are extremely important to Nicolas Marcoux. According to a recent PwC survey, women who have a strong feeling of workplace inclusion are not only more likely to be fulfilled professionally, they are also more likely to rise through the ranks and acquire new skills. These results highlight why PwC Canada’s CEO feels it is important to continue, and even step up, current efforts in equity, diversity and inclusion. It is also why he has appointed several talented women to strategic leadership positions. 

“Professional fulfilment and access to career opportunities should not be limited by gender identity, ethnicity or age,” says Nicolas Marcoux, Chief Executive Officer of PwC Canada. “At PwC, we are taking concrete steps to achieve equity and create an environment where women can develop and realize their full potential. It is with great humility that I receive this award from the AFFQ, an honour that I share with all the inspiring women who have advanced their careers at PwC, and who are at the heart of our firm’s decision-making. Together, they also contribute to the success of many Canadian businesses.”

Nicolas Marcoux’s commitment to propelling women’s empowerment and advancement in the workplace is reflected in PwC Canada’s business strategies. Since he became CEO in 2018, women’s representation on the leadership team has risen from 26% to 50%, making PwC Canada an industry leader. The firm’s initiatives include the award-winning Women in Leadership program, which enables participants to develop their leadership skills to better advance in their careers. 

The Alter Ego award will be presented on May 9 at the 19th edition of the Gala Les Talentueuses, an event organized by the AFFQ to celebrate the advancement of women in finance in Quebec. The full list of awards, finalists and winners for 2024 is available here.

About PwC Canada

At PwC Canada, our purpose is to build trust in society and solve important problems. More than 7,000 partners and staff in offices across the country are committed to delivering quality in assurance, tax, consulting and deals services. PwC refers to the Canadian member firm, and may sometimes refer to the PwC network. Each member firm is a separate legal entity. Please see for further details. Find out more by visiting us at:

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Media contact:
Anuja Kale-Agarwal
National Communications Director, PwC Canada

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