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Competing where value is moving
Entertainment and media
Almost every segment of the entertainment and media industry is shifting from physical to digital distribution. With that shift, value is being reshaped. While traditional revenue streams continue to decline, digital platforms, advertising‑led models, and new formats are creating opportunities for growth.
Globally, the industry is expanding, but the way companies create, deliver, and monetize content is changing fast. For Canadian entertainment and media organizations, success now depends on adapting business models, operating with greater agility, and using data, technology, and creativity more strategically.
Growth isn’t slowing. It’s shifting.
Global entertainment and media revenue is projected to reach US$3.5 trillion by 2029, but growth isn’t just driven by consumer spending. Advertising is pulling ahead, digital formats are accelerating, and Canadian players are feeling pressure to adapt quickly.
Key signals
- US$3.5 trillion global entertainment and media market by 2029
- Advertising growing more than three times faster than consumer spending
- Digital approaching 80% of ad revenue
- Connectivity remains the industry’s largest segment
Global Entertainment & Media Outlook 2025–2029
As the E&M industry grows to US$3.5 trillion by 2029, new modes of value creation and technology will shape the future
We’re a market leader in providing assurance, tax, and advisory services to the entertainment and media industry. We work with organizations at every stage of growth, from emerging players to the world’s largest global media companies.
Turning disruption into advantage
How we help entertainment and media organizations.
- Risk, regulation, and assurance
- Deals, M&A, and portfolio strategy
- Monetization and growth strategy
- AI and technology transformation
- Advertising, data, and measurement
- Operating model and cost transformation
Risk, regulation, and assurance
- Navigate regulatory, tax, and compliance requirements
- Increase available tax credits and incentives to support growth
- Strengthen trust, controls, and data privacy
Deals, M&A, and portfolio strategy
- Support acquisitions, divestitures, and strategic partnerships
- Evaluate asset performance, synergies, and integration readiness
Monetization and growth strategy
- Redesign revenue models across subscription, advertising, and hybrid plays
- Identify new growth pools across platforms and audiences
AI and technology transformation
- Apply artificial intelligence (AI) across content, operations, and audience engagement
- Establish governance for generative AI (GenAI), intellectual property (IP) protection, and ethical use
Advertising, data, and measurement
- Build and optimize ad‑tech and data ecosystems
- Strengthen attribution, targeting, and return on investment in a privacy‑first world
Operating model and cost transformation
Let’s rethink how growth happens in entertainment and media
We bring the scale, insight, and industry focus to help you move with confidence today and for what’s next
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Contact us
National Technology, Media and Telecommunications & Consumer Markets Leader, PwC Canada
Tel: +1 416-670-6244
Partner, Assurance - Technology, Media and Telecommunications & Consumer Markets, PwC Canada
Tel: +1 905-802-0550
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