Digging into the key digital trends and topics that can help make your business transformation a reality
Omni-channel has become a big buzzword, but what does it actually mean? Shift’s guest Claire Bara, Vice President Strategy & Business Intelligence at Lowe’s Canada talks about omni-channel as a journey and balancing performance with innovation to deliver differentiated experiences to consumers.
"Omni-channel" has become a buzzword, but what does it actually mean? Shift’s guest, Claire Bara, Vice President Strategy & Business Intelligence at Lowe’s Canada, talks about omni-channel as a journey and balancing performance with innovation to deliver differentiated experiences to consumers.
Organizations often struggle to realize the benefits of their digital investments, in many cases due to limited technology adoption. Shift’s guests, Jimmy Bremner, Innovation and Transformation Executive at Salesforce, and Christine Robertson, Senior Marketing Director at PwC Canada, talk about lessons learned and insights from a complex and multi-territory digital transformation.
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Executive Creative Director, PwC Digital Services
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