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Prepare, respond, emerge stronger
A crisis can trigger an array of negative business impacts, including operational disruption, reputational damage and destruction of shareholder value. But if a crisis is by definition unexpected, what’s the most strategic way to prepare in a world marked by fast and disruptive change?
In a world characterized by geopolitical volatility, technological disruption, global pandemics and social tension, organizations need to be prepared for all eventualities. As the COVID-19 pandemic has shown us first-hand, it’s crucial for organizations to be ready with a strategic, adaptive and timely response to major threats—and then to take action on lessons learned after the crisis has passed.
But even though business leaders are increasingly recognizing the importance of resilience, our recent PwC Global Crisis Survey found a striking 95% of leaders report their crisis management capabilities need improving.
At PwC Canada, we have a dedicated team of professionals who help organizations build their resilience to successfully navigate a crisis. We bring a breadth of expertise in all areas of crisis management and will work closely with you to develop the capabilities of your teams and build stakeholder trust in your ability to plan for, respond to and emerge stronger from a crisis.
“When it comes to crisis response, building capability through structure and training in advance is key. The goal is that when the time comes, you can leverage that muscle memory to respond and adapt to the specific situation.”
Ed MatleyNational Crisis and Resilience Leader, Partner, PwC Canada