Explore insights on a disruptor that’s redefining the tech and business landscape
PwC’s 2025 Global AI Jobs Barometer reveals that AI can make people more valuable, not less – even in the most highly automatable jobs. PwC analysed close to a billion job ads from six continents to uncover AI's global impact on jobs, skills, wages, and productivity.
Is your data sensitive or subject to regional regulations? Do you have a clear understanding of your cloud service provider’s (CSP’s) control environment for the products, services and technologies you use?
How we helped a major Canadian bank transform its approach to AI to drive innovation, improve customer experiences and enhance operational efficiency.
PwC Canada’s Microsoft Alliance helps a Canadian utility enhance data governance, comply with regulations, and harness data for operational efficiency and strategic decisions.
Learn how we helped a large Canadian bank overcome operational hurdles to leverage AI for financial transformation.
Business leaders are exploring the potential of generative artificial intelligence (GenAI) to boost productivity by automating complex tasks, enhancing decision making and enabling the creation of innovative products and services.
In our 28th Global CEO Survey, we found 79% of Canadian CEOs plan to adopt GenAI in the next 12 months, while a similar number have already done so. With a significant majority of Canadian CEOs acknowledging the transformative potential of GenAI, organizations need to quickly determine how they’ll use it to reinvent their business and support long-term growth while addressing the many unknowns.
Organizations that strategically and successfully embed GenAI into their business will benefit from learning about the technology as it evolves, stay ahead of competition and unlock new value.
To help Canadian leaders start the journey, our community of solvers is sharing their insights into the key issues raised by generative AI, including the very important considerations related to trust, ethics, privacy and consent. They’re also helping organizations explore the types of use cases at play and the benefits they create, the very significant implications for the workforce and the technology capabilities and partnerships required to move forward. We invite you to read our perspectives on the many questions surrounding generative AI and look forward to discussing the path forward for your business as you begin your own journey.
CIO’s Future of Digital Innovation Summit & Awards Canada celebrates Canadian organizations and their pioneering projects that are actively shaping the future of digital innovation. Our project entry for Generative AI Transformation at PwC Canada has been named a CIO Awards Canada winner for 2024, submitted by our CIO Irene Zaguskin. The application was focused on our Copilot rollout and our GenAI transformation journey.
What’s the outlook for Canadian mergers and acquisitions for the rest of 2025? Explore our economic analysis and areas of opportunity.
Our second AI Jobs Barometer builds on last year’s findings to uncover the speed at which life is changing for both workers and the businesses they work for.
How government leaders can boldly advance Canada’s prosperity.
Four key areas of opportunity for Canadian CISOs to build cyber resilience, based on our 2025 Global Digital Trust Insights.
GenAI is transforming CRM by automating data entry, providing insights, and boosting adoption through continuous learning, driving efficiency and growth for front-office teams.
PwC and Microsoft announced a strategic collaboration aimed at transforming industries with the power of AI agents.
PwC Canada’s Microsoft Alliance helps a Canadian utility enhance data governance, comply with regulations, and harness data for operational efficiency and strategic decisions.
PwC Canada’s AI Data Input Assistant uses Generative AI to generate input data for enterprise users from unstructured data in various channels, thereby improving user productivity, process efficiency and business diversity.
Partner, Consulting, Global Chief Transformation Officer, PwC Canada
Tel: +1 416 814 5780
National Digital Risk Solutions Leader and Americas Cloud Risk Capabilities Leader, PwC Canada
Tel: +1 416 941 8464
Partner, National Workforce Capability Leader, PwC Canada
Tel: +1 403 923 4332
