PwC Canada’s generative AI hub:

Explore insights on a disruptor that’s redefining the tech and business landscape

It’s still early days for generative artificial intelligence, but the latest developments in this innovative technology that’s making waves around the world is clearly on the minds of Canada’s chief executive officers. According to our 26th Annual Global CEO Survey, 69% of Canadian CEOs believe technology disruptors like AI will impact profitability over the next 10 years. With many CEOs questioning whether their businesses will still be viable in a decade, organizations can’t wait to start figuring out the role generative AI can play in their long-term future. 

While addressing the many unknowns and uncertainties is critical, it’s also important to acknowledge the growth opportunities. For organizations that successfully incorporate the right level of human insight and ingenuity to capture the full power of generative AI, it’s a chance to push past the discomfort this technology creates to become the market leader. But with so much happening so quickly, companies need to take action to demystify generative AI and assess the transformative possibilities it opens up.

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Generative AI: Focusing on enabling a responsible approach

PwC Canada subject matter specialists were live on LinkedIn talking about how companies can enable a responsible approach to deploying generative AI, built on trust and accountability. Do you consider yourself a responsible deployer?

A community of solvers to help guide your generative AI journey

To help Canadian leaders start the journey, our community of solvers is sharing their insights into the key issues raised by generative AI, including the very important considerations related to trust, ethics, privacy and consent. They’re also helping organizations explore the types of use cases at play and the benefits they create, the very significant implications for the workforce and the technology capabilities and partnerships required to move forward. We invite you to read our perspectives on the many questions surrounding generative AI and look forward to discussing the path forward for your business as you begin your own journey.

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Contact us

Kyle Bassett

Kyle Bassett

Cloud Engineering Leader, PwC Canada

Tel: +1 416 687 9079

Jason Bergeron

Jason Bergeron

Technology Strategy Leader, PwC Canada

Tel: +1 403 509 7470

Michelle Bourgeois

Michelle Bourgeois

National Alliance Leader, PwC Canada

Tel: +1 416 687 9258

Andrew  Dooner

Andrew Dooner

Enterprise Strategy and Value Leader, PwC Canada

Tel: +1 416 687 8502

Charles Eckert

Charles Eckert

Cybersecurity Leader, PwC Canada

Tel: +1 416 815 5274

Shelley Gilberg

Shelley Gilberg

National Platforms Leader, PwC Canada

Tel: +1 250 298 5272

Sanjay Goorachurn

Sanjay Goorachurn

Intellectual Property Leader, PwC Canada

Tel: +1 438 969 0256

Michelle Gronning

Michelle Gronning

National Consulting Leader, PwC Canada

Tel: +1 416 814 5780

Peter Hargitai

Peter Hargitai

Enterprise Risk Leader, PwC Canada

Tel: +1 416 941 8464

Chiel Hendriks

Chiel Hendriks

Google Alliance, GenAI Lead, PwC Canada

Tel: +1 416 814 5753

Feisal Hirani

Feisal Hirani

Managed Services Leader, PwC Canada

Chris Mar

Chris Mar

National Transformation Leader, PwC Canada

Jean McClellan

Jean McClellan

Workforce Transformation Leader, PwC Canada

Tel: +1 403 509 7578

Junaid Mirza

Junaid Mirza

Legal Transformation Leader, PwC Canada

Tel: +1 416 275 0812

Vik Pant

Vik Pant

Chief Data Scientist, PwC Canada

Tel: +1 416 687 9075

Asif Qayyum

Asif Qayyum

Digital Risk and Assurance Leader, PwC Canada

Bahar Sateli

Bahar Sateli

AI, Cloud & Data Lead, PwC Canada

Amy Syed

Amy Syed

Microsoft Alliance, GenAI Lead, PwC Canada

Annie Veillet

Annie Veillet

Responsible AI Leader, PwC Canada

Tel: +1 514 205 5146

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