Build accountability, digital, and operational trust—every day.
Trust services
How trusted is your business? With our trust architecture approach, we build trust into your operations, governance, and technology to create value. When trust is evident in how you run your business, it shapes how people respond—driving consistent, credible, enduring impact.
Building trust across three dimensions
Most leaders know trust matters. But it’s becoming harder to protect. In our recent Global CEO Survey, 66% of respondents reported stakeholder trust concerns on topics such as AI safety, data privacy, transparency, and climate-related business concerns. The risk is real. And so is the opportunity: our survey found companies with fewer trust concerns delivered shareholder returns nine percentage points higher than those with the most. Value is at stake. We see trust across three interlocking dimensions:
94% of Canadian organizations say the complexity of their compliance requirements has increased over the past three years.
Accountability trust
Trust in your reporting drives belief in your future. We help you align the processes behind your reporting with our Accountability Trust solutions—linking systems, internal controls, and governance to create a clear, credible view your stakeholders can align around.
That credibility matters—whether you’re building trust with investors, meeting regulatory requirements, or engaging with government. With aligned reporting processes, Canadian companies are better positioned to respond—whatever the requirement. That’s accountability trust: high-quality reporting, confident communications, and stakeholder expectations met with precision and integrity.
59% of Canadian business and technology leaders plan to increase their cyber risk investments in response to the current geopolitical landscape.
Digital trust
Technology moves fast, but trust determines how far it goes. We build integrity into AI, data, cybersecurity, and platforms with our Digital Trust solutions, embedding guardrails that make innovation safer, and scaling more resilient.
As Canadian organizations navigate questions around sovereign AI and domestic data infrastructure—while racing to close the AI adoption gap—digital trust is what makes progress possible: protecting sensitive data, maintaining cyber resilience, and embracing responsible AI. The result: smarter decisions and the ability to advance with power and purpose.
74% of Canadian CEOs don’t feel fully prepared to anticipate disruption before it occurs.
Operational trust
What your business delivers depends on how it runs. Our Operational Trust solutions embed trust into core operations—bringing systems, people, and data into closer alignment.
Disruption puts operations to the test. Organizations with strong data infrastructure and modern systems can respond swiftly—modelling scenarios, tracking exposures, and acting with confidence. Recent trade volatility makes this clear: Canadian companies with real-time supply chain visibility are moving faster while others are still assessing the situation. That’s the value of operational trust, whatever the disruption: more consistent performance, more dependable outcomes, and decisions that are easier to act on.
Build trust by prioritizing cyber resilience
Naren Kalyanaraman, PwC Canada’s Cybersecurity Leader, highlights insights from our 2026 Digital Trust Insights Survey on why organizations must proactively prioritize cybersecurity measures to build trust in a rapidly evolving geopolitical environment shaped by emerging digital technologies.
Video
Trust services
PwC Canada helps you transform with trust at every step. Today’s trust challenges cross boundaries—technology, risk, tax, legal, and operations—and solving them requires new combinations of capabilities. When trust leads, momentum follows. Explore how our services work together—with trust at the centre.
Trust insights to help you stay ahead
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Contact us
Partner, Global Trust and Transparency Leader , PwC Canada
Tel: +1 416 941 8379
National Data Trust & Privacy Practice Leader, PwC Canada
Tel: +1 647-822-6101
