Cookies information

What are cookies?

Cookies are small text files that are placed on your computer by websites that you visit. They are used to make websites work, or work more efficiently, as well as to provide information to the owners of the website. The use of cookies is standard for most websites.

Our cookies, your choice

We use three categories of cookies on our website:

Necessary cookies

These cookies are necessary for the website to operate. Our website cannot function without these cookies and they can only be disabled by changing your browser preferences.

Analytical/performance cookies

These cookies allow us to measure and report on website activity by tracking page visits, visitor locations and how visitors move around the site. The information collected does not directly identify visitors. We drop these cookies to help us analyze data.

Marketing and social media cookies

Marketing cookies help us provide you with personalised and relevant services or advertising, and track the effectiveness of our digital marketing activities. Social media cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools.

Use of cookies on PwC websites

We utilise cookies, and other online identification technologies such as web beacons, or pixels to provide users with an improved user experience. 

Analytics and site statistics

We also use these technologies to gather usage information and statistics regarding use of For example, we collect information about page visits and navigation to determine what articles and topics are of greatest interest and if users are able to find content easily. Likewise, we collect information about which articles and videos and audio files are viewed and listened to, and whether videos and audio files are viewed or listened to in their entirety to determine what content is of most interest to users. We also use usage information to generate various reports regarding use of the websites. These reports contain aggregated information about users and do not single out users individually. If you are a registered user we may also collect information on what specific interests you have, including what articles you have viewed on the site in order to understand what content interests you most.

Information about the cookies used on our websites can be found below. Individual PwC sites may use additional cookies or third-party analytics tools.  For more information about the cookies and third-party tools used on individual sites, please review the cookie information on the individual sites you visit.

Measuring effectiveness of our activities

We may utilize online identification technologies from marketing partners, third party sites and social media platforms. These technologies help us measure the efficacy of our marketing and awareness campaigns and to understand how visitors navigate to our website from a PwC ad. We use these technologies to compile statistics about visitors who interact with the website and other PwC online content, to gauge the effectiveness of our ads, and to provide more pertinent information to our visitors.

Cookies on this site

Name Description Duration
ak_bmsc Used to differentiate between human users and bots, providing security against automated attacks.


A few seconds


ARRAffinity Used by Azure to keep track of connection between clients and the server. 12 Months
ARRAffinitySameSite Used for load balancing by Azure Session
bm_sv Used to store user behavior and engagement data for better ad targeting and personalization. Session


Used for linking HTTP requests to a certain session and maintain it


JSESSIONID Used to recognize different users during their interactions with the website. Session
nlbi_XXXXXXX Used by Incapsula for Load balancing Session
OptanonAlertBoxClosed Used to toggle cookie preference display on and off depending on the existing consent choice 1 year
OptanonConsent Used to record the cookie choices that the user has made 1 year
pwc_int_usr Used by PwC to distinguish internal users from external visitors to the Websites. It is set when a person is accessing the website from within the PwC network (VPN or office). 3months
pwc_uuid Used to store internal PwC user id 1 year


Used to identify clients that have already visited CDN


___utmvxxxxxxxxxxxxxx Used by Google analytics in creating segmentation for analytics 2 years
__Secure-1PAPISID Used to deliver ads relevant to user interests and track user activity across websites. 2 years
_ce.cch Used to check if cookies can be added 1 second
_ce.clock_data Used for accounting for the difference in time from the server's and the browser. 1 day
_ce.clock_event Used in conjunction with _ce.clock_data to prevent repeated requests to API. 6 months
_ce.gtld Used to identify the top level domain. 1 second
_ce.s Used for session tracking. Session
_ga Used to distinguish users and gather information on website usage. 2 years
_ga_BQXT8G9E8R Used for identifying users and tracking website behavior for analysis. 2 years
_ga_JH7B9XJX8D Used in user identification and monitoring of website interactions. 2 years


Used to generate statistical data on how the visitor uses the Service


_gat Used to throttle the request rate and limiting data collection whe traffic is high. 1 minute
_gcl_au Used for improving ad efficiency on websites. 3 months


Used to track conversion by Google


_gid Used to distinguish users and track their interactions on websites. 24 hours
_pf_id.d17f Used to store information on user visits for Pathfactory journey tracking 2 years
_pf_ses.d17f Used to store active/new session information on user visit by Pathfactory 30 mins


Used to assign a unique ID when a user visits a website.


AEC Used for tracking and personalization 6 months


Used to track users across their domains and services.


AMCV_6E281E28623307580A495F87%40AdobeOrg Used to store visitor-level variables that tracks user interactions and behavior. 2 years


Used to identify visitor


AMCVS_6E281E28623307580A495F87%40AdobeOrg Used to store session-level variables for tracking visiting time. Session


Used by Adobe Target to check if cookies are enabled/supported on the browser


cebs Used to track the current user session internally. Session
cebsp_ Used for determining display of surveys Session
check Used to collect anonymous visitor information on site usage for Adobe Analytics 2 years
demdex Used to store user segments and deliver personalized advertisements. 180 Days
dextp Used by Adobe Audience Manager to determine the type of data synchronization taking place between various systems. 180 days
dpm Used for managing user consent preferences related to data sharing and personalized advertising. 1 year
ev_sync_dd Used by Adobe Audience Manager to synchronize user data across different systems and platforms. 180 days
everest_g_v2 Used by the Adobe Advertising Cloud to collect user data and deliver tailored ads. 2 years


Used for tracking and analysis of user sessions


gpv Used to store a Google Analytics client ID, enabling the tracking of user interactions and website usage. 2 years
kndctr_6E281E28623307580A495F87_AdobeOrg_identity Used for site usage tracking and analysis 1 year
mbox Used by Adobe Target to deliver personalized content and experiences to users based on their interactions and preferences. 2 weeks
mboxEdgeCluster Used for storing session edge server information for Adobe Target 30 mins
RT Used to measure performance and time of user session by CDN. 6 days
s_cc Used to determine whether cookies are enabled in the user's browser for more accurate data collection. Session
s_ev3 Used to identify page category Session


Used to identify users as a fallback measure.


s_nr Used to store the time of the user's last visit to a website. It helps track user engagement and behavior over time. 30 days


Adobe Analytics site tracking.


s_nr365 Used to track user engagement by storing the time of the user's last visit to a website 1 year
s_ppv Used to track the number of pages viewed per visit to a website. It helps measure user engagement and website navigation. Session
s_ppvl Used to track the number of visits to a website, helping to analyze user engagement and behavior over time. session


Used to store the previous browsed page.


s_sq Used to store information about the user's interactions with the website, such as clicking on links. It helps analyze user behavior for optimization. Session
s_vi Used to storing the visitor ID for Adobe analytics 2 years


Used to determine if the user has accepted the cookie consent


tuuid Used to identify unique visitors and track their website interactions for analytics purposes. 2 years
tuuid_lu Used in conjunction with the tuuid cookie to track user interactions and behavior across websites. 2 years
vid Used to deliver custom content via Adobe Tag Manger 2 years
Marketing & Social Media
__Secure-1PSID Used to improve advertising targeting and track user interactions with ads. 2 years
__Secure-1PSIDCC Used to manage user authentication and session information, and to delivering ads based on user preferences and monitoring ad-related interactions. 1 year
__Secure-1PSIDTS Used in delivering targeted advertisements and monitoring user actions for ad personalization. 1 year
__Secure-3PAPISID Used to support personalized ad delivery and tracks user activity to enhance ad relevance. 2 years
__Secure-3PSID Used for personalized ad targeting and tracking user engagement with ads. 2 years
__Secure-3PSIDCC Used for managing ad settings and ensures the delivery of tailored ads to users. 1 year
__Secure-3PSIDTS Used to deliver ads based on user preferences and monitor ad-related interactions. 2 years
_fbp Used to deliver targeted advertisements and measure the effectiveness of advertising campaigns on websites. 3 months
1P_JAR Used to collect ad statistics such as conversion. 1 month
A3 Used to track user interactions and behavior for delivering personalized experiences and content recommendations. 1 year
AnalyticsSyncHistory Used to store information about synced data from different devices. 30 days
APISID Used to store user preferences and serving personalized ads based on browsing behavior. 2 years
ar_debug Used for debugging purposes in the Adobe Experience Cloud and contains information about debugging sessions. Sesson
bcookie Used for browser identification and tracking user behavior for analytics. 2 years


Used by the social networking service, LinkedIn, for tracking the use of embedded services.




used to collect information on user behavior, for targeted advertising.




used for anonymous user tracking, and for targeted advertising.




used for anonymous user tracking based on user's website visits, for displaying targeted ads.




Used for checking users' cookie preference


GPS Used for delivering location-based content. 19 minutes


Used for authentication by Twitter




Used for serving advertisements when logged out by Twitter




Used for serving advertisements when logged out by Twitter


HSID Used to store preferences and other information, such as user authentication data, for improving user experience. 2 years
IDE Used for serving personalized ads based on user behavior across websites. 1 year
IDSYNC Used for data synchronization to provide personalize experiences across platforms 1 year


used for storing session identifier




used to store website identifier




used to store unique ID for user


li_gc Used to store cookie consent 6 months
li_sugr Used for tracking user interactions and deliver relevant advertisement content. 3 months
lidc Used for routing and tracking user actions across LinkedIn services. 1 day
ln_or Used to store user preferences and login information for personalized content delivery. 1 year
muc_ads used by websites to collect data about user interactions and behavior for personalized advertising. 2 years
NID Used to store preferences and personalize ads on Google services. 6 months


Used for tracking and targeting.


PREF Used to store user preferences and settings, such as preferred language and video playback settings 8 months
pxrc Used to store information about user interactions and behaviors for targeted advertising and content personalization. 1 year
rlas3 Used for ad targeting and tracking user interactions with ads across websites. 2 years
SAPISID Used by Google to store user preferences and serve personalized ads based on browsing behavior. 2 years
SID Used by Google for user authentication, session management, and to store user preferences. 2 years
SIDCC Used for security purposes to protect user data from unauthorized access. 3 months
SSID Used to store user preferences and authentication information. 2 years


Used to check if cookies can be set by DoubleClick/Google




Used by Telaria to service relevant content and advertisement




Used by Telaria to service relevant content and advertisement


UserMatchHistory Used to sync ID with ads. 30 days
VISITOR_INFO1_LIVE Used to estimate user bandwidth and deliver optimal video quality. 6 months
VISITOR_PRIVACY_METADATA Used to store metadata related to user privacy preferences and consent settings for managing user data protection and privacy compliance 6 months
YSC Used for tracking user video interactions and collect statistics about user actions on embedded videos. Session

Managing cookies on your device

You can control and manage cookies using your browser. Please note that removing or blocking cookies can impact your user experience and some functionality may no longer be available.

Using your browser to control cookies

Most browsers allow you to view, manage, delete and block cookies for a website. Be aware that if you delete all cookies then any preferences you have set will be lost, including the ability to opt-out from cookies as this function itself requires placement of an opt out cookie on your device. Guidance on how to control cookies for common browsers is linked below.

Google Chrome 

Mozilla Firefox 

MacOS Safari Desktop or Mobile

Microsoft Edge

For information on additional browsers and device types please see or

Managing Analytics cookies

You can opt-out of having your anonymized browsing history within our website or applications recorded by analytics cookies. We use the following service providers on certain of our websites and you can learn more about their privacy policies and how to opt-out of their analytics cookies by clicking on following links:


Google Analytics:

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