What's The New Equation?

A community of solvers coming together in unexpected ways

Our vision for the PwC network, fuelled by our purpose, is to be the most trusted and relevant professional services business in the world—one that attracts the best talent and combines the most innovative technologies—to help organizations build trust and deliver sustained outcomes.

We see the world being reshaped by what we call The New Equation, which speaks to the two most fundamental issues organizations are grappling with today.

First is the urgency to successfully respond to, and change, in the face of the major shifts shaping the world: technological disruption, climate change, fractured geopolitics, social tension and the continuing effects of the COVID-19 pandemic. Second is the need to build trust at a time when it’s both more fragile and more complicated to earn.

Delivering sustained outcomes that make a difference

Our approach embodies who we are: a community of solvers coming together in unexpected ways to deliver outcomes for organizations, their customers, stakeholders and communities that make a positive and enduring impact right across the value chain.

Our formula is simple: we deliver bold ideas, solutions that are human-led and tech-powered and meaningful experiences that deliver concrete results.

Solving for the issues that matter to organizations and the world

Fit for Growth

Seize your opportunity for growth and profitability.

Now is a great time to get your business fit for growth

In 2020, rapidly changing market dynamics have impacted everything we do.

Setting yourself up now to come out on the right side of disruption

Given our current economic and social reality, organizations have no choice but to advance their transformational agendas.

You can’t buy trust—you have to earn it

Trust has never been more important. It’s the link that connects your organization, your people, your customers, your stakeholders and the world. We know that trust isn’t something you can buy off the shelf. It’s something you earn through every interaction, experience, relationship and outcome delivered.

A world built on the foundations of trust and transparency

Cybersecurity, Privacy and Financial Crime

We’re seeing the emergence of smart societies everywhere. People, systems and things will all be connected in cyberspace, and this will improve our social well-being, environmental sustainability, economic prosperity and more.

Managing risk in a digital market

Technology has become a fundamental part of everyday life. Game-changing innovations and emerging technologies continue to change the way organizations operate and interact with customers, but risk management plans aren’t always keeping pace.

2022 Canadian Digital Trust Insights

We're at a pivotal moment. Going forward, the main role of cybersecurity leaders will be to increase the resilience of their organizations.

People solving together powered by technology

The New Equation is a future that’s human-led and tech-powered. For us, people and technology work hand in hand. It's about how human ingenuity combines with technology innovation and experience to deliver faster, more intelligent and better outcomes while building trust across the value chain.