Why we exist. Who we are and what we want to be. What we stand for.
Our purpose, values and behaviours
Our purpose
To build trust in society and solve important problems.
In an increasingly complex business environment, our purpose is to deliver dynamic solutions based on trust so Canadian organizations can make informed decisions as they pursue new ways to grow. Our purpose is what guides our decisions and shapes our conversations. It shows our commitment to delivering the highest-quality outcomes for our clients, people and society.
Our values guide our actions
Our values reflect what we have in common and define how work with organizations, communities and each other. They guide our actions and enable our success.
Our behaviours
The PwC Professional is a set of critical behaviours we expect everyone to demonstrate. It provides the framework for the six behaviours—inspire, empower, evolve, champion, build and deliver—that support our purpose, strategy and values by enabling trusted leadership and creating distinctive outcomes:
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