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Rewire how work gets done with AI agents built for scale and trust

Reinventing Work 

Shape the future with confidence

Organizations across Canada are piloting AI and generative AI (GenAI) to boost productivity and operations, but without a clear path to business model transformation, efforts risk stalling at marginal gains as key questions remain: How should work be rewired between people and AI, how should AI be governed responsibly and ethically, and how can employees be brought along? 

Reinventing Work helps leaders redesign entire functions and workflows—beyond solely experimenting with use cases—so human teams and AI deliver outcomes together. We combine strategy, design, implementation, and change to unlock productivity and resilience while addressing concerns about job identity, skills, and trust. The result? Faster impact, scalable value, and a workforce that’s confident using AI every day.

Transform possibility into impact

Successful AI transformation requires more than isolated use cases. It demands a holistic human and agent operating model. 

We co-design the target model for humans, AI/agentic colleagues and core platforms, then rapidly stand up the building blocks that prove value and scale safely—including a minimum viable library of reusable agents, orchestration, tailored adoption programs and an ROI framework that ties work redesign to clear outcomes. 

Guided by our six-stage AI maturity framework, we help leaders understand where they are today and move from initial adoption to enterprise-wide enablement and business model reinvention, with targeted services at each stage to unlock productivity, resilience and scalable value while addressing job identity, skills and trust. 

Delivering solutions for lasting change

Empower your teams to confidently adopt AI

  • Change management and AI literacy programs
  • Copilot training

We help build foundational AI skills and drive adoption through tailored change management, hands-on training, and networks of internal champions.

Identify and pilot high-impact AI opportunities

  • AI-infused use case creation and prioritization 
  • Targeted AI proofs of concept

We work with you to pinpoint, prioritize, and test AI use cases that deliver measurable value—without disrupting core operations.

Transform entire functions with agentic AI

  • AI-centric functional operating model design
  • Agentic AI factory and business cases
  • Agentic Workforce strategy
  • Function-specific multi-agent system pilots and deployment 

We help redesign operating models, roles, end-to-end business cases, and governance for AI-centric service delivery. This includes multi-agent solution architecture and pilots.

Scale AI across your organization

  • Enterprise AI strategy and roadmap
  • Central AI governance
  • Enterprise AI-centric operating model and service delivery redesign 

We enable consistent, enterprise-wide scaling of AI adoption, supported by robust strategy, governance, and operating model redesign.

Unlock new business models and revenue streams

  • AI-led business model design
  • Enterprise AI opportunity blueprints and business cases
  • AI-driven revenue and pricing models
  • Catalogue of AI-enabled products, services, and platforms 

We help you leverage AI to create new offerings, business models, and growth opportunities at hyper scale.

Explore the future of work with AI agents

Agent operating system (OS) multi‑agent orchestration

An agent orchestration approach that helps turn isolated AI use cases into integrated systems—helping organizations drive efficiency, innovation, and scalable impact.

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Enterprise Instinct agentic AI collaboration

A multi‑agent AI platform that enables dynamic collaboration, smarter decision making, and rapid experimentation for complex enterprise challenges.

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Assessment to roadmap

Intelligent Enterprise Assessment benchmarks your organization’s AI maturity and readiness and then delivers a tailored agentic AI roadmap to guide your transformation.

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Ready to reinvent how work gets done?

Connect with our Reinventing Work team to explore how human teams and AI agents can unlock new value for your organization. Whether you’re just starting your journey or ready to scale, we’re here to help you design, pilot, and deliver the future of work—together.

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Contact us

Farbod Nassiri

Farbod Nassiri

Functional Model Reinvention Lead, PwC Canada

Tel: +1 416 869 2414

Harjeet Chahal

Harjeet Chahal

AI Adoption Lead, PwC Canada

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