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Baya  Benouniche

Baya Benouniche

Partner, People and Organization, PwC Canada

Baya assists management teams in the strategic decision-making process and in major organizational transformations. In recent years, she has supported entities seeking to modify their organizational structures and internal governance frameworks, including Desjardins, the Caisse de dépôt et placement du Québec (CDPQ) and Cogeco Cable Canada.

She also advises management teams (e.g. National Bank of Canada and Federated Coop) and helps them to engage in strategic reflection and define their vision.

Baya has over 14 years of management consulting experience and has developed specific expertise in the financial, IT, retail and agrifood sectors.


  • Consulting
  • Financial Services
  • Technology
  • Telecommunication


  • Organizational Design
  • Governance Structure
  • Change Management
  • Leadership Practices
  • Strategic Alignment


  • HEC Montréal