Cookies information

 

Cookies are small text files that are placed on your computer by the websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. The use of cookies is now standard for most websites. If you are uncomfortable with the use of cookies, you can manage and control them through your browser, including removing cookies by deleting them from your ‘browser history’ (cache) when you leave the site.

 

 

 

Types of cookies

‘Session’ cookies remain in your browser during your browser session only, ie until you leave the website.

‘Persistent’ cookies remain in your browser after the session (unless deleted by you).

‘Performance’ cookies collect information about your use of the website, such as webpages visited and any error messages; they do not collect personally identifiable information, and the information collected is aggregated such that it is anonymous. Performance cookies are used to improve how a website works.

‘Functionality’ cookies allow the website to remember any choices you make about the website (such as changes to text size, customised pages) or enable services such as commenting on a blog.

 

 

 

Use of cookies by PwC: 

The following table explains the way in which we use cookies on this website.

By using this website, you agree that we can place these cookies on your computer/device for the stated purposes

Provider Name Purpose Type Duration
Adobe Analytics AMCV_###@AdobeOrg This cookie is used to identify a unique visitor. It is set using JavaScript to store a unique visitor ID in an AMCV_###@AdobeOrg cookie on the domain of the current website, where ### represents a random string of characters.

First Party Persistent 2 years from set/update
Cadreon Canada uTag This javascript container script is loaded upon page view, subsequent pixels are then loaded based on page URL or conditional fires.

First Party persistent container tag

Until removal
Facebook _fb The Facebook pixel is a piece of JavaScript code for our website that enables us to measure, optimize and build audiences for Facebook ad campaigns. Using the Facebook pixel, we can leverage the actions people take on our website across devices to inform more effective Facebook advertising campaigns.

First Party Persistent 1 year from set/update
Google Analytics _ga This cookie is typically written to the browser upon the first visit. If the cookie has been deleted by the browser operator, and the browser subsequently visits pwc.com.ca, a new _ga cookie is written with a different unique ID. In most cases, this cookie is used to determine unique visitors to pwc.com/ca and it is updated with each page view. Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure both the validity and accessibility of the cookie as an extra security measure.

First Party Persistent 2 years from set/update
Google Analytics _gat This cookie is typically written to the browser upon the first visit. If the cookie has been deleted by the browser operator, and the browser subsequently visits pwc.com.ca, a new _gat cookie is written with a different unique ID. In most cases, this cookie is used to determine unique visitors to pwc.com/ca and it is updated with each page view. Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure both the validity and accessibility of the cookie as an extra security measure.

First Party Persistent 24 hours from set/update
Google Analytics __utma This cookie is typically written to the browser upon the first visit. If the cookie has been deleted by the browser operator, and the browser subsequently visits pwc.com.ca, a new __utma cookie is written with a different unique ID. In most cases, this cookie is used to determine unique visitors to pwc.com/ca and it is updated with each page view. Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure both the validity and accessibility of the cookie as an extra security measure.

First Party Persistent 2 years from set/update
Google Analytics __utmb This cookie is used to establish and continue a user session with pwc.com/ca. When a user views a page on pwc.com/ca, the Google Analytics code attempts to update this cookie. If it does not find the cookie, a new one is written and a new session is established. Each time a user visits a different page on pwc.com/ca; this cookie is updated to expire in 30 minutes, thus continuing a single session for as long as user activity continues within 30-minute intervals. This cookie expires when a user pauses on a page on pwc.coom/ca for longer than 30 minutes. First Party Persistent 30 minutes from set/update
Google Analytics __utmc This cookie operates in conjunction with the '__utmb' cookie to determine whether or not to establish a new session for the user. If it does not find the cookie, a new one is written and a new session is established. This cookie expires when a user's session is no longer active.

First Party Persistent At end of session
Google Analytics __utmz This cookie stores the type of referral used by the visitor to reach pwc.co.uk, whether via a direct method, a referring link, a website search, or a campaign such as an ad or an email link. It is used to calculate search engine traffic, ad campaigns and page navigation within pwc.com/ca. The cookie is updated with each page view to pwc.com/ca

First Party Persistent

6 months from set/update
Oracle Eloqua ELOQUA This cookie is set by Eloqua and is used by PwC to track individual visitors and their use of some pages on this site. It is set when you first visit the site and updated on subsequent visits.

Third Party Persistent 2 years
Oracle Eloqua ELQSTATUS This cookie is set by Eloqua and is used by PwC to track individual visitors and their use of some pages on this site. It is set when you first visit the site and updated on subsequent visits.

Third Party Persistent 2 years

 

Retired: No longer in use but may be present for returning visitors. Can be deleted.

Provider Name Purpose Type Duration Retired date
MVI Solutions mvi_visits_id This cookie is used to track visitor numbers and activity on pwc.com/ca First Party Persistent 5 years from set/update 04/12/13